The Cognitive-Affective-Conative Model of Destination Image: A Confirmatory Analysis

Abstract

Destination image influences tourist behaviour before, during and after travel, as it is an important instrument which contributes to tourists' loyalty. Although Gartner (1993) advocates that the cognitive, affective and conative dimensions of destination image are hierarchically interrelated, there is no empirical evidence to support the complete model. This study aims to test the hierarchical nature of the relationship between the dimensions of destination image. The results of structural equation modelling confirm Gartner's theoretical model, validating the theory that the influence of the cognitive component on the conative dimension is higher when mediated by the affective component, raising managerial implications.

A study on country images, destination beliefs, and travel intentions: A structural equation model approach

“…In fact, empirical evidences clearly support this: Destination image (whether based on true representation of what the destination has to offer or not) is an important predictor of travel-related behavior (see, e.g., Byon & Zhang, 2010;Nadeau, Heslop, O'Reilly, & Luk, 2008;De Nisco, Mainolfi, Marino, & Napolitano, 2015). For example, destination image is found to have a significant influence on the destination choice, the travel intentions, and the postvisit behavior (see, e.g., Agapito, Oom de Valle, & da Costa Mendes, 2013;Kim & Perdue, 2011;Baloglu & McCleary, 1999;Beerli & Martin, 2004a, 2004bFakeye & Crompton, 1991). All in all, the destination image is argued to be one of the most researched topics in the travel and tourism literature (see, e.g., Agapito et al, 2013;Kim & Perdue, 2011).…”

Destination Image on the DMO's Platforms: Official Website and Social Media

“…The destination image is described as a mental representation involving beliefs, ideas, impressions, prejudices, knowledge and feelings which an individual might have regarding a tourist destination (Baloglu & McCleary, 1999;Crompton, 1979;Driscoll, Lawson, & Niven, 1994). Thus, it can be considered as a subjective interpretation an individual might have (Agapito, Valle, & Mendes, 2013), influenced by the information previously gathered from different sources and agents before the actual first trip (Frías-Jamilena, Rodríguez-Molina, & Castañeda-Garcia, 2008). …”

COGNITIVE, AFFECTIVE AND CONATIVE MODEL FOR ANALYSING HIGHER EDUCATION STUDENTSq

“…In this research work, map cognitive-affective-conative model [1] to study behavior of tourist with the help of destination image. When a tourist wants to visit any place, he plans for the trip for various aspects.…”