This paper outlines how executive coaching can assist organizational leaders engage in a guided process of reflection to enhance their creativity, innovation and wisdom. The conceptual model proposed in this paper is an extension of the Cognitive-Experiential Theory (CET; Epstein, 2014) and the recently developed Cognitive-Experiential Leadership Model (CELM; Cerni, Curtis & Colmar , 2015). Empirical research has shown that people are continually influenced by two information processing systems; the rational system, which is a verbal reasoning system, and the experiential system, which automatically learns from experience (Epstein, 2014). The degree of influence varies along a dimension from negligible to almost complete dominance, depending on the context, affect and understanding of self (Denes-Raj & Epstein, 1994;Epstein, 1998b;Epstein, 2014;Handley, Newstead, & Wright, 2000). The proposed Guided Reflection Model (GRM) complements the CELM by suggesting that the executive coach can play an integral role in guiding the leader to better understand how the integration of the context, affect and self, that is continually under the influence of the rational and experiential systems, can enhance creativity, innovation and wisdom.