“…Combine the characteristics of network cognition and improve the appeal of the education mode by the official WeChat in colleges and universities. Autonomy and flexibility are the cognitive psychological characteristics of college students' attention to WeChat (Yates and Chandler, 1991), therefore, colleges and universities should adopt an open and integrated educational method (Marsh, Butler & Umanath, 2012), arouse the students' initiative, and collect educational contents and materials from them; on the other hand, colleges and universities should also take the role of gatekeepers, screening and filtering the collected materials, carrying out deep processing, and with the help of the advantages of large data, making ideological and political education more persuasive.…”