The higher education scenario is evolving more into ranking and accreditations. New education frameworks and academic cultures are essential to suit the changing landscape. In the last two decades, we observed a sharp decline in student admissions in regions across the globe, including Asian regions. While this situation posed a sustainability threat to quick and effective changes in higher education, much focus is given to new technology-based pedagogy and infrastructure, whereas research culture remains an area that needs further development attention.It is notable that inculcating a research culture or reaching the potential of individuals as researchers is somewhat lacking. The tri-partial role of an academicteaching, administration and researchposed challenges in pursuing research. Universities provide numerous incentives to create a research culture by introducing research grants, promotions based on research and various academic evaluations where research is regularly monitored, rewarded and shared with the concerned communities (Tucker and Tilt, 2019). Yet, there is little research-based teaching, poor exposure to the industry, overly theoretical nature of facilitating learning and opportunities to collaborate and contribute with empirical scholarly findings are lost for many academics.Even though this may be difficult to generalize, unfortunately, the research culture is poorly translated, especially in the developing world, where it is attributed to what we refer to as "publication culture". The last decade observed a sharp increase in the number of faculty publications in journals, and the majority of these are to further academic careers rather than a knowledge contribution (Buffington et al., 2021;Rana, 2021). But is it what we refer to as a research culture? Theoretically, publishing in journals is just one element that indicates a research culture.Unnecessarily putting pressure on faculty to publish in "top journals" while pushing staff to bring admissions will further damage the reputation of universities, ultimately posing a threat to the survival of a university.We believe universities require developing their academics into passionate researchers who conduct research beyond publication mindset but make a scholarly contribution significant to the industry and result in new research-based solutions imparted by academics. We extend the view on research culture and believe it is related to establishing a departmental attitude of respect, openness, rewards and motivation (Ion and Castro Ceacero, 2017). So, we further discuss the core tenants of a research culture and how it can be established and groomed in academia by providing some workable solutions.
Characteristics of a research culture(1) Am I feeling safebeing respected for whatever I say/produce? Ideally, research culture is a synonym for an excellent organizational culture. It is an environment where the students, faculty, society, industry and policymakers feel safe