The Color Is the Message: Sports Fans’ Obsessions with Team Colors

Tamir, Ilan

doi:10.1111/jpcu.13037

Cited by 3 publications

(3 citation statements)

References 32 publications

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“…The totalizing nature of sports fanhood finds expression in multiple, diverse practices, from fans' obsession with their team's colors (Tamir, 2021), through chants and behaviors on the bleachers, to manifestations of violence between rival fan camps (Braun and Vliegenthart, 2008;Tamir, 2020). Here we argue that the intensity of fans' support for their team is so overwhelming that it frequently distorts fans' ability to rationally judge reality.…”

Section: Discussionmentioning

confidence: 82%

Tell me who your favorite team is, and I'll tell you about your moral compass: sports fans and media crises

Tamir

2023

Front. Commun.

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Section: Discussionmentioning

confidence: 82%

Tell me who your favorite team is, and I'll tell you about your moral compass: sports fans and media crises

Tamir

2023

Front. Commun.

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“…Every sport team is identified with the color of their uniforms, which their fans also adopt in their attire and accessories. Team colors have long been a part of fans' identity, irrespective of a specific game (Tamir, 2021). Although colors have gained key status in the sporting arena, color has received scant attention in sports research.…”

Section: Sport and Societymentioning

confidence: 99%

Sport, the arts, and fans’ loyalty: the role of color for sport fans

Schleifer,

Tamir

2023

Front. Psychol.

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Sport fandom has attracted far-ranging research attention. Fans’ commitment, loyalty, and sense of affinity are abundantly expressed in a long list of life practices. Precisely in this context, the color that identifies each sports team has also become an important element of the game but also a crucial component of fans’ identities. The present article focuses on the esthetics of team uniform colors and identifies the artistic roles they fill. Among other things, the article addresses the important role of color, for example in identifying and distinguishing figures on the pitch from the background by creating clear borders between the elements on the pitch that compete for fans’ attention; in the extension of fans’ emotions through the connection between team and color; in creating the opportunity for spectators to participate fully in creating the esthetic experience on the field through the intensive use of team colors; and in enhancing a team’s halo effect through the association of the team with its colors. On a deeper level, the article states that in an era of commercialized sports, the team color remains the clear and consistent symbol of the team that preserves the identity of the fans.

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“…Superstitions are irrational beliefs or practices that are believed to bring about a desired outcome. For example, athletes may wear lucky socks or engage in specific rituals before a game [50]. Research has shown that athletes who engage in superstitious behaviors tend to have a greater sense of control over their performance, even though the behavior itself is not directly related to their performance [19].…”

Section: Illusion Of Control and Sportsmentioning

confidence: 99%

Blinded by Attachment: Examining the Overconfidence Bias of Sports Fans’ Intertemporal Ticket Purchase Decisions

Jee

Hyun

2023

Behavioral Sciences

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Optimally deciding on the best deal for sport event tickets requires the ability to evaluate risk and make informed decisions in uncertain environments. This study examines how individual trait factors, such as experience, expertise, and involvement, influence consumers’ decision-making process when purchasing tickets online for sporting events. To examine and test the study hypotheses, 640 respondents from a Qualtrics survey panel were recruited from geographically confined subjects of New York City sports fans over a ten-day data collection period. The research subjects were surveyed to assess their perception of the expected likelihood of obtaining event tickets at a lower rate (ELR) and the expected likelihood that tickets would remain available (ETA) as the event day approached. MANOVA showed that there was a significant effect of the time period on the participants’ ETA and ELR risk assessments [Λ = 0.954, F (18, 1262) = 1.653, p < 0.05]. The ETA was highest ten days before the event and lowest the day before the event, with a similar pattern observed for the ELR. The mediation path analysis showed that fan involvement had a strong positive correlation with confidence (B = 0.496, p < 0.001). Confidence, in turn, was a significant predictor of the ELR (B = 5.729, p < 0.05) but not for the ETA (B = 1.516, p = 0.504). The positive mediation of confidence between fan involvement and the ELR indicates that consumers with higher fan involvement tend to have overconfidence in their ability to evaluate the uncertain purchase environment, which ultimately impacts their risk perception and decision-making. The study highlights the importance of considering both temporal and psychological factors when assessing the likelihood of ticket purchases and provides behavioral insights for sports marketers and ticket distributors.

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The Color Is the Message: Sports Fans’ Obsessions with Team Colors

Cited by 3 publications

References 32 publications

Tell me who your favorite team is, and I'll tell you about your moral compass: sports fans and media crises

Tell me who your favorite team is, and I'll tell you about your moral compass: sports fans and media crises

Sport, the arts, and fans’ loyalty: the role of color for sport fans

Blinded by Attachment: Examining the Overconfidence Bias of Sports Fans’ Intertemporal Ticket Purchase Decisions

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