The coming community. The politics of alternative food networks in Southern Italy

Giordano, Alex; Luise, Vincenzo; Arvidsson, Adam

doi:10.1080/0267257x.2018.1480519

Cited by 11 publications

(4 citation statements)

References 27 publications

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“…Grassroots initiatives involve 'networks of activists and organisations generating novel bottom-up solutions for sustainable development; solutions that respond to the local situation and the interests and values of the communities involved' (Seyfang & Smith, 2007, p. 585). They work to create 'space for experimentation with alternative systems of production and consumption' thereby countering the current socio-technical 'lock-in' (Boyer, 2015, p. 320;Giordano et al, 2018). They facilitate experimental learning, articulation of future trajectories and network building in support of practices that are not supported by the mainstream social and technological structures (Boyer, 2015).…”

Section: Sustainability and Grassroots Initiativesmentioning

confidence: 99%

Prefiguring sustainable living: an ecovillage story

Casey

Lichrou

O’Malley

2020

Journal of Marketing Management

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Ecovillages are utopian communities that simultaneously critique the Dominant Social Paradigm (DSP) and prefigure alternative systems of production and consumption in everyday life, reconfiguring sustainability as both embedded in social structures and everyday practices. The paper explores how individuals navigate personal and collective meaning within interstitial spaces. Focusing on an Irish ecovillage, we analyse participants' accounts of the ecovillage's origin myth revealing nuances in their stories. While accounts coalesce around the significance of prefiguring sustainability, each telling also reveals particular aspects that are more personally meaningful for each participant. The paper has implications for policy and research that seeks to understand sustainability beyond both anarrow focus on individual behaviour and an abstract focus on macro-level structures, highlighting the role of experimental and discursive spaces where sustainable society is imagined and practised.

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Section: Sustainability and Grassroots Initiativesmentioning

confidence: 99%

Prefiguring sustainable living: an ecovillage story

Casey

Lichrou

O’Malley

2020

Journal of Marketing Management

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“…A brand public is a form of consumer collective that emerges around brands on social media, whose member’s interaction is not based on direct conversations but rather on the mediation of the same digital device (e.g., #louisvuitton)—which all members use and on which their attention is focused (Arvidsson and Caliandro, 2016). Although disconnected, the members of a brand public are capable of creating a common imaginary (Caliandro, 2014; Giordano et al, 2018), since they are subject to the same socio-technical constraints (Boyd, 2011; Rogers and Giorgi, 2023). For example, Caliandro and Anselmi (2021), studying six brand publics on Instagram (#starbucks, #mcdonalds, #smirnoff, #greygoose, #zara, #louisvuitton), noted that, when generating branded posts, users tend to reproduce a very repetitive and standardized visual repertoire.…”

Section: Digital Consumer Imaginary and Platformized Imaginariesmentioning

confidence: 99%

The platformization of consumer culture: A theoretical framework

Caliandro,

Gandini,

Bainotti

et al. 2024

Marketing Theory

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This special issue, together with this position paper that accompanies it, aims at providing a comprehensive framework to address this issue, introducing and theorizing the concept of platformization of consumer culture. The overarching scope of this essay is to discuss what is distinctive of the process of platformization in relation to consumer culture (and research); what are its most important aspects, its critical controversies, its innovative dimensions and main risks. Accompanying this positional essay are the seven exceptional contributions that compose the special issue, which we believe will come to represent a pivotal reference in the quest to address this phenomenon. These showcase the manifold empirical, semantic and methodological dimensions of this emergent phenomenon, concurring to define the key dimensions that identify, describe, and explore the ways in which consumer culture has been “platformized,” from the perspective of consumer culture theory. Specifically, we identify four key “tensions” characterizing the platformization of consumer culture: datafication vs liquification; standardization vs ephemerality; interaction vs mediation; immateriality vs materiality.

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“…From this perspective, attention is expanded to the relations within the networks enacted and reenacted by actors-whether these be subjects, objects, or institutions-to better understand the dynamics of the connections among the actors (Canniford and Shankar, 2013). To highlight the material aspects of collective consumption, assemblage theory has been used in combination with communities (Giordano et al, 2018), social movements (Weijo et al, 2018), and tribes (Diaz Ruiz et al, 2020). Following the general trajectory of the field, what tends to be in focus is value creation and social processes through which collective formations can accomplish stability, thus occluding how it is through constant discontinuities, aberrations, and struggles that new social activities take shape in the first place.…”

Section: Collective Bodies and The Agentic Individual In Consumer Researchmentioning

confidence: 99%

Why do crowds cause trouble? Exploring affective instability in collectivity

2021

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Through our ethnographic study of urban activism collectives in São Paulo, we propose another approach for exploring the process of collective formations and their longevity. Rather than seeking out the representational meanings of individualized communities, we approach collectivity from the perspective of crowds. Crowds are affective. Crowds are contagious. By adopting affect-based theorizing, we discuss affective intensities that bring about collectivity before the individuals awaken to narrate their meaning-makings. In our ethnographic context, collectives resist manifestations of gentrification (i.e., consumer culture in itself) and offer us a multifaceted site of being and becoming with the crowds. We explore how connections and disconnections affectively rekindle the social expression of collective bodies in consumer culture. This way, we add new dimensions to extant theorizing of consumer collectivity that tends to focus on individualized meaning, stability, and harmony.

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The coming community. The politics of alternative food networks in Southern Italy

Cited by 11 publications

References 27 publications

Prefiguring sustainable living: an ecovillage story

Prefiguring sustainable living: an ecovillage story

The platformization of consumer culture: A theoretical framework

Why do crowds cause trouble? Exploring affective instability in collectivity

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