The commodification of English language teaching in tourism: A sustainable solution?

Stainton, Hayley

doi:10.1016/j.tmp.2017.11.021

Cited by 11 publications

(10 citation statements)

References 30 publications

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“…In the site, they communicate and interact with other nations/people (Cusick, 1998 in Chen and Rahman 2017). In tourism, people needs English in every domain of cultural tourism activities (Stainton, 2018). People use English to serve touriststo greet, welcome, address, etc.…”

Section: Hypothesis Of the Studymentioning

confidence: 99%

“…Tourism English is ESP in the field of tourism. It is used as a medium of communication in every domain of cultural tourism activities (Stainton, 2018). All activities of tourism communication such as tour guides, operators, accommodation and other travel sectors need tourism English.…”

Section: Introductionmentioning

confidence: 99%

“…In the activities, the English is used to explain culture, traditions, and other intangible cultural heritages, to manage all things in the transportation, and to manage accommodation and other travel sectors, etc. (Stainton, 2018). In a certain region in which English is used in the activities of tourism, there are typical characteristics in various terms in expressions and phrases.…”

Section: Introductionmentioning

confidence: 99%

“…Tourism English is needed in all activities of tourism communication such as tour guides, whose function is to explain culture, traditions, and other intangible cultural heritages, and tour operators, whose function is to manage all things in the transportation, accommodation and other travel sectors, etc. The tourism industry needs the English language as a medium of communication in every domain of cultural tourism activities (Stainton, 2018).…”

Section: Introductionmentioning

confidence: 99%

“…The role can be understood through a relationship that VE affects CC, CC affects IR. Based on Chen and Rahman (2017), Richards (2018), Robinson and Novelli (2007), and Stainton (2018), the relationship and CC position can be pictured in the following Figure 1.…”

Section: Introductionmentioning

confidence: 99%

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Tradition, cultural contact and English for tourism: the case of Mentawai, Indonesia

Elfiondri

Zaitul

Rina

2021

Heliyon

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Foreign tourists' cultural contact with tradition and the use of English (tourism English) mediates visitor engagement and revisit intention. Developing cultural tourism in Mentawai requires a study on the relationship among traditions, tourism English, cultural contacts, and visitor engagement. Literature reviews show that there has not been a study examining this in Mentawai. The aim of this research was to examine Mentawai tradition and locally-based tourism English with which foreign tourists have cultural contact and the effect of cultural contact as a mediator for visitor engagement and revisit intention. Convenient sampling was used as the sampling method. Data was gained through survey which was measured using Likert scales of seven points and analysis using SEM-PLS and Smart-PLS. The study found that tourists have cultural contact with various Mentawai traditions derived from tangible and intangible culture. Tourism English involves culturally specific words, phrases and expressions which support cultural contact. The expressions with specific uses have functions in serving foreign tourists such as for greeting, offering, etc. Cultural contact has an effect on revisit intention positively. It mediates visitor engagement and revisit intention. In conclusion, cultural contact through which tourists have a contact with traditions demonstrated in tourism activities using locally-based tourism English plays a role as mediator between visitor engagement and revisit intention, meaning that Mentawai tradition and tourism English positively drives tourists' intention to revisit Mentawai tourism destinations. The traditions and use of English are important elements to be developed for Mentawai cultural tourism.

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Section: Hypothesis Of the Studymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%