2024
DOI: 10.1177/09637214241284937
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The Communicative Principle of Relevance

Thom Scott-Phillips

Abstract: Any behavior humans can perform, they can performed in an “ostensive” way, that is, overtly attracting attention and providing evidence of meaning. The communicative principle of relevance is a lawlike generalization about ostensive stimuli and hence about human communication. Here I present the principle as a pair of simple and general empirical statements: one on the audience side and one on the communicator side. I also summarize recent developments: Experimental tests have proved supportive, theoretical an… Show more

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