A group of 213 respondents in rural communities were interviewed about their help-giving and help-seeking behaviors related to 11 problems of living. Respondents were asked whom they had talked to within their natural community networks, who was most helpful, and how effective they rated the helping. The results indicate that over 80% of the respondents saw themselves as active help-givers and receivers in exchanges with spouses, friends, relatives, and others. A wide range of helping activities were reported, led by attempts to understand another person's situation and feelings and just listening. Differences in help-giving and help-seeking were noted. Respondents indicated a general willingness to tackle problems, a preference for help from people within their networks, and that this type of help is effective.