Culture is the soul of tourism, and tourism activities are a form of culture. There is a close relationship between tourism culture and tourist behavior. Tourist area is an important carrier of culture, and the cultural experience of tourist area is an important part of tourist experience. Culture is the social environment of tourism and the spiritual factor that maintains tourism and makes it popular. Therefore, based on the Citespace bibliometric analysis software, this paper makes a visual analysis of the research on tourism culture and behavior in the past 20 years, in order to find out the research hotspots and research trends in this field.