The comparison study on the motivations of staffs' behaviors on public and enterprise social network: Evidence from China

Abstract

Nowadays social networks have been dominating the life of majority young people. To enhance internal communication, companies also start to use social networks to communicate inside with their staffs. Yet the answers to what motivates people to participate in social networks still remain vague. Thus, this empirical study within China Mobile Beijing area is aimed to find out what motivation factors would affect on user perceived attitudes and what actions can be influenced in two contexts of social networks enterprise and public.

Enterprise Social Networks: Status Quo of Current Research and Future Research Directions

“…In this context, the motivational factors that lead to using or opposing ESN could be studied [20]. Moreover, it seems promising to observe user behaviour in relation to the sexes or various age groups, since this allows us to evaluate differences in the attitude towards ESN among different user groups [21].…”

The comparison study on employees’ adoption of public and enterprise social networks

“…Although Engelstätter and Sarbu discuss about this topic, they only have a content analysis of the 5000 public posts from 34 employees on Twitter and their ESNs, yet fail to involve adoption mechanism. Xiong compares human behaviors and motivations behind behaviors toward using enterprise and public social networks, without involving the adoption mechanism difference between the ESNs and PSNs [1]. Therefore, we believe it will be meaningful to study why employees use ESNs at an individual level by comparing the adoption of PSNs and ESNs.…”

“…In general, they have become wellaccepted technology in daily lives and working places. These services have profoundly changed the way people acquire knowledge, share information and interact with one another on a societal scale [1].…”

Captura da Aceitação do Blackboard e do Tipo de Motivação de Alunos de Cursos Presenciais de Ciências Exatas em uma Universidade Privada

“…A RSL mostrou que a combinação entre TAM e SDT vem sendo explorada na literatura em diferentes contextos como, por exemplo, para verificar a aceitação de dispositivos móveis (Nikou e Economides, 2014a, 2014b, para explorar os fatores que levam ao compartilhamento proativo de conhecimento, ou seja, a motivação natural para compartilhar conteúdo (Kang et al, 2017), para avaliar o impacto das motivações no contexto de serviços de redes sociais baseados em localização (Sun et al, 2015), para avaliar a adoção de Tecnologia de Informação (TI) Verde 7 (Wati e Koo, 2012), para compreender melhor os fatores motivacionais que podem afetar as atitudes e comportamentos dos indivíduos em utilizar diferentes redes sociais (coorporativas e públicas) (Xiong et al, 2014), e para verificar quais são os fatores determinantes para envolvimento do consumidor com um aplicativo de m-commerce (Mclean, 2018). Cheng et al (2016) utilizaram esta combinação para criar um modelo de motivação capaz de classificar e, assim, identificar as motivações dos usuários no contexto de "economia compartilhada" (e.g., aluguel, empréstimo, permuta) através de uma plataforma digital.…”