The compassionate organisation

Abstract

An additional written agreement between Emerald and BI Norwegian Business School states these rights to BI authors. 2The compassionate organisation: Contesting the rhetoric of goodwill in public sector value statements Abstract Purpose -This paper tests whether organisations in the public domain have embraced a corporate type of discourse, mirroring the private sector's preferred orientation towards expertise, or whether they maintain their traditional discourse of goodwill towards the publics they serve. At a critical time for the public sector with inadequate funding and dominance of New Public Management approaches, will it be more motivated to portray itself as expert and efficient rather than altruistic?Design/methodology/approach -The paper applies a rhetorical framework to provide a detailed analysis of organisational value statements posted on the websites of public and private organisations. The research considers the value priorities of fifty organisations in the UK and Scandinavia in order to gauge the extent of convergence between the two sectors' preferred discourses.Findings -The research shows that the public sector sticks to its guns in maintaining a webtransmitted values discourse which forefronts goodwill towards its clients. It also shows that the public and private sectors take different approaches to goodwill.Originality/value -Strategists and communication specialists are encouraged to contemplate the extent to which their organisation´s projected Web image equate their desired image to avoid alienating important public audiences and reinforce levels of trust. The current framework brings attention to the complex nature of goodwill and may be employed to better balance a discourse of organisational expertise against a discourse of goodwill in planning authentic value statements.

Rhetorical topoi of academic ideology

“…The student numbers are totals without conversion into the lower full-time equivalent figures. External political functions Fallis, 2008 Comparative topoi No subtypes discerned Karran, 2007 Change topoi No subtypes discerned Ramirez & Meyer, 2013…”

“…Newer social function topoi of the universities include, for instance, the worldwide diffusion of their 'third mission' (Laredo, 2007) and their 'corporate social responsibility' (Nejati et al, 2011). 'External political functions' topoi of the universities emphasize the enhancement of democracy by means of critical research (Fallis, 2008), and the active participation of scholars, teachers and students in public political deliberation (Hikins & Cherwitz, 2010).…”

Good Will Trust in Institutional Governance Networks in the Implementation of a Livable House Development Program in Gowa Regency

“…This research is interesting with the aim of analyzing and explaining the dimensions of goodwill trust from the governance network perspective. The theory of goodwill trust is based on the theory of Jorgenson and Isaksson [6], who argue that goodwill trust has three main aspects: attention, obedience, and collaboration. As an independent and autonomous organization, as well as non-hierarchical in nature, the Housing, Settlement Areas, and Land Affairs Service as the leading sectors are in accordance with the characteristics of institutions in the governance network, and also based on the fact that the Housing, Settlement Areas.…”

“…McCroskey's contribution then becomes a theory known as construct goodwill, which covers three dimensions: understanding, empathy, and responsiveness. Although thereby Jorgensen And Isakson [6] give an argument that the theory McCroskey about goodwill No in a manner direct support For direct we how to articulate will We For do something with Good. Study that tries to look for what underlying happening distance separates between construct attention, obedience, cooperation (collaboration) as means Which more real for para leader organization which tries in reach results which wanted.…”

The game of goodwill: an exploratory study of discursive goodwill strategies of interest organizations in a consensus democracy

“…Several studies have confirmed the centrality of goodwill for persuasive attempts (e.g., Hunt and Wald 2020;McCroskey and Teven 1999), particularly exploring the context of science (Xu et al 2020). Some have also studied organizational efforts to create goodwill (Ihlen 2009;Jørgensen and Isaksson 2015), but primarily as related to consumers or the general public. For instance, a study of corporate social responsibility communication described the goodwill strategies of corporations under the moniker 'we care about you' (Ihlen 2009).…”