Shared mobility operators such as carsharing and ride-hailing services commonly face the problem of unbalanced demand: The number of vehicles rented from a location does not necessarily equal the number of vehicles returned to this location. To counteract demand imbalances, operators rebalance their fleet, i.e., move vehicles from locations with an excess in supply to locations with an excess in demand. We investigate three extensions of the rebalancing problem: competition, modal selection, and autonomous vehicles. This thesis provides guidance for operators of shared mobility systems on how to increase their profitability by optimal rebalancing.With an increasing competitiveness of the carsharing market, operators must consider the position where other operators currently have vehicles, as well as how the competitors rebalance their fleets. Existing models have so far ignored the aspect of competition in the optimization of rebalancing routes. We present a novel model called "Competitive Pickup and Delivery Orienteering Problem" (C-PDOP) that models competition in rebalancing. We solve the C-PDOP for Nash equilibria using two algorithms, Iterated Best Response and Potential Function Optimizer. The study reveals that operators can gain as much as 40% of their profit in a case study settled in Munich, Germany, due to considering competition. However, operators lose up to 12% of their profit in a Munich case study due to the presence of competition (compared to a merger).Vehicles can be rebalanced by loading them onto a truck, or by driving them. In the latter case, staff must be rebalanced as well, i.e., workers have to give each other lifts, bike or use public transit to reach the next vehicle. We study which features drive the choice for either of the modes. Therefore, we build classifiers based on multiple linear regression, multinomial logistic regression, and decision trees. The accuracy of linear and logistic regression is very high (above 90%), and in the misclassified instances, operators incur only little additional cost (less than 10% over all misclassified instances). This novel approach reveals that the modal choice is driven by wages for workers, and vehicle costs (car and truck).The advent of driverless vehicles will directly impact the shared mobility market, iii and operators consider whether to procure driverless vehicles (to completely or partially replace human-driven vehicles). We study the technology choice and mix problem operators face, balancing investment costs with operational costs and contribution margins.The operational rebalancing decision is modeled as a semi-Markov decision problem and a closed queueing network. This thesis provides profound insights into the optimal fleet composition, and gains due to progressing automation: In ride-hailing systems (the customer is chauffeured), driverless vehicles will quickly replace the entire fleet, and allow operators to offer their service in new business regions. In carsharing systems (the customer drives herself), operators often benefit o...