The Competitiveness of International Meeting Destinations in Asia

Kang, Min-Hwi; Suh, Seung-Jin; Jo, Deokhyun

doi:10.1300/j452v07n02_04

Cited by 32 publications

(42 citation statements)

References 11 publications

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“…Due to the competition of the MICE industry, an exhibition should improve the added value to attract merchants, and extension services should be diverse. For example, the exhibition organizer may choose a city with convenient traffic to hold the exhibition (Kang, Suh, & Jo, 2005); the exhibition organizer may hold various industrial seminars or forums (Tanner et al, 2001). In addition to service during the conference or exhibition period, the exhibition organizer should track and contact the customers after the event to improve the quality of the exhibition by referring to the negative and positive opinions of the merchants.…”

Section: Discussionmentioning

confidence: 99%

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How Does Meetings, Incentives, Conventions, and Exhibitions Industry Attract Exhibitors?

Huang

2015

Asia Pacific Journal of Tourism Research

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This study aims to investigate how conventions and exhibitions attract exhibitors and the effects of exhibition attendance on business performance. For this purpose, this study constructed a theoretical model to discuss the relationships of the latent variables. According to the conceptual framework of this study, exhibition marketing included five facets: selling activity, information gathering, relationship building, exhibition image, and extension service. This study then conducted confirmatory factor analysis to test the inner quality of the measuring model, and applied structural equation modeling to test the research hypotheses. The subjects were 350 Taiwanese companies that had previously attended exhibitions. The empirical results showed that selling activity, information gathering, exhibition image, and extension service have positive significant effects on exhibition attendance, while the exhibition attendance also positively influences the business performance. Moreover, exhibition attendance has a partially moderating effect on exhibition marketing and business performance.

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Section: Discussionmentioning

confidence: 99%

“…The organizer (or the exhibition) is trustworthy Extension service 1. The organizer (or the exhibition) provides various industrial seminars during the exhibition Kang et al (2005) 2. The organizer (or the exhibition) provides various forums and invite major merchants to share the trends of the industry 3.…”

Section: Appendix: Survey Itemsmentioning

confidence: 99%

How Does Meetings, Incentives, Conventions, and Exhibitions Industry Attract Exhibitors?

Huang

2015

Asia Pacific Journal of Tourism Research

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“…Instead, most previous studies have focused on identifying the factors that influence the process of convention site selection (Choi, 2004;Crouch & Ritchie, 1998;Edelstein & Benini, 1994;Fortin & Ritchie, 1977;Hall, 1980;McCleary, 1978;Upchurch, Jeong, Clements & Jung, 1999;Var, Cesario & Mauser, 1985). Only a few studies are closely linked to the positioning of convention destinations (Baloglu & Love, 2005;Go & Govers, 1999;Kang et al, 2005;Oppermann, 1996;Qu et al, 2000). This section highlights the results of a review of relatively recent convention host destination studies.…”

Section: Convention Tourism Destinationsmentioning

confidence: 99%

“…To assess the competitiveness of the MICE industry it is essential to investigate the competitiveness of the cities that host these large-scale events. Studies on the competitiveness of MICE cities or countries have been conducted in the USA (Baloglu & Love, 2005) and Asia (Go & Govers, 1999;Kang, Suh & Jo, 2005;Oppermann, 1996;Qu, Li & Chu, 2000).…”

Section: Introductionmentioning

confidence: 99%

“…There are, however, some weaknesses in these studies, such as the limitation of comparing only two cities (Qu et al, 2000), the credibility of the survey method used (Kang et al, 2005) and problems arising from a small sample size (Go & Govers, 1999;Kang et al, 2005;Qu et al, 2000). In addition, most previous studies have focused on the opinions of the event planners.…”

Section: Introductionmentioning

confidence: 99%

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Is There Competition in the Exhibition Market in Asia? Analysis of the Positioning of Major Asian Exhibition Host Cities

Kim

Sun

2008

Asia Pacific Journal of Tourism Research

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There have been few efforts made to identify the positioning of exhibition host countries or cities, even though studies on the positioning of convention host destinations have been popular. Thus, the aim of this study was to assess the positioning of exhibition cities as perceived by a sample of exhibitors who participated in exhibitions held in Hong Kong. A total of 304 questionnaires were collected at the PATA Travel Mart 2006, the Hong Kong Jewelry and Watch Fair, Aircraft Interiors Expo ASIA 2006, MIPIM Asia 2006, and Electronic Asia 2006. The results of this study found that there is a strong competition between major exhibition host cities in Asia, including Hong Kong, Beijing, Shanghai, Singapore, Seoul and Tokyo. The respondents showed the highest preference for Hong Kong and Singapore as an exhibition host destination.

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Attracting Convention and Exhibition Attendance to Complex MICE Venues: Emerging Data from Macao

Whitfield

Dioko

Webber

et al. 2012

Int. J. Tourism Res.

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This study presents an importance-performance analysis of multi-level attributes (event, facility and destination) evaluated by delegates attending an exhibition event in a 'complex meetings, incentive, convention or exhibition (MICE) venue' in greater China (mainland China, Hong Kong, Macao and Taiwan). The study's findings expound the relevance of various attributes in light of the emergence of complex MICE venues and destination resorts and, in particular, emphasizes the relative importance of destination -vis-à-vis facility -and core event-related attributes towards determining exhibition attendance.

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The Competitiveness of International Meeting Destinations in Asia

Cited by 32 publications

References 11 publications

How Does Meetings, Incentives, Conventions, and Exhibitions Industry Attract Exhibitors?

How Does Meetings, Incentives, Conventions, and Exhibitions Industry Attract Exhibitors?

Is There Competition in the Exhibition Market in Asia? Analysis of the Positioning of Major Asian Exhibition Host Cities

Attracting Convention and Exhibition Attendance to Complex MICE Venues: Emerging Data from Macao

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