In recent years, the popularity of the census transform has grown rapidly. It provides features that are invariant under monotonically increasing intensity transformations. Therefore, it is exploited as a key ingredient of various computer vision problems, in particular for illumination-robust optic flow models. However, despite being extensively applied, its underlying mathematical foundations are not well-understood so far. The main contributions of our paper are to provide these missing insights, and in this way to generalise the concept of the census transform. To this end, we transfer the inherently discrete transform to the continuous setting and embed it into a variational framework for optic flow estimation. This uncovers two important properties: the strong reliance on local extrema and the induced anisotropy of the data term by acting along isolines. These findings open the door to generalisations of the census transform that are not obvious in the discrete formulation. To illustrate this, we introduce and analyse second-order census models that are based on thresholding the second directional derivatives. Last but not least, we constitute links of census-based approaches to established data terms such as gradient constancy, Hessian constancy, and Laplacian constancy, and we confirm our findings by means of experiments.