The complex attribution process of CSR motives

Kim, Sora; Lee, Yoon-Joo

doi:10.1016/j.pubrev.2011.09.024

Cited by 131 publications

(99 citation statements)

References 3 publications

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“…However, Kim and Lee (2012) found (in line with our findings) that even though CSR communication had been inconsistent and extrinsic motives were perceived, consumers still tended to think that the organization was sincere in supporting environmental issues. Perhaps then, when confronted with inconsistent information, consumers may engage in a line of reasoning such as ''the company does its best in providing ecologically sound products but is still in the beginning phase, and hence is not seen as fully ecological according to external standards.''…”

Section: Discussionsupporting

confidence: 88%

Won’t Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling

2017

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Although most consumers are positive about socially responsible companies, in order to benefit from CSR efforts, effective and clear CSR communication is important. However, due to the constantly rising profusion of eco-labels, based on either own claims from the organization or claims made by an external third party, consumers may encounter difficulties in identifying truly responsible firms, which could result in less effective CSR initiatives, even for those responsible firms. Therefore, building on attribution theory, this study seeks to identify how uncertified internal CSR claims and external thirdparty CSR labels should be used in order to deter greenwashing and increase positive consumer evaluations. Within a 3 (external third-party CSR label: positive vs. negative vs. no label) 9 2 (uncertified internal CSR claim: present vs. absent) design, respondents are exposed to different coffee product packages measuring their attitude toward the brand, corporate credibility, purchase intention, and scent perception, as well as perceived attributional CSR motives. Overall, findings indicate that especially an external CSR label affects consumer responses toward the firm. Moreover, perceived CSR motives serve as a mediator between an external CSR label and corporate credibility and brand attitude, respectively. These findings warrant further consideration of introducing an external multilevel rating systems by governmental law.

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Section: Discussionsupporting

confidence: 88%

Won’t Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling

2017

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“…The first variable involves the perceived CSR motives of the organization (Gao 2009). The bottom line here seems to be that a plausible story about intrinsic (other-focused) motives is a prerequisite (Barone et al 2000;Folse et al 2010;Forehand and Grier 2003;Gao and Mattila 2014;Myers et al 2012;Skarmeas and Leonidou 2013;Skarmeas et al 2014), but that stakeholders understand and may even appreciate that there are also extrinsic (self-focused) motives involved (Myers et al 2012;Kim 2014;Kim and Lee 2012;Webb and Mohr 1998). Other studies qualified these findings, suggesting that the differentiation between intrinsic and extrinsic is too coarse-grained (Ellen et al 2006), which perceived honesty about the motives may be equally important as the motives themselves (Forehand and Grier 2003), and that motives may play different roles for different types of CSR activities (Kim et al 2012a).…”

Section: Key Factors In Achieving Positive Csr Outcomesmentioning

confidence: 99%

How Does It Fit? Exploring the Congruence Between Organizations and Their Corporate Social Responsibility (CSR) Activities

2015

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Several studies have focused on the effects of corporate social responsibility (CSR) fit on external stakeholders' evaluations of CSR activities, attitudes towards companies or brands, and behaviors. The results so far have been contradictory. A possible reason may be that the concept of CSR fit is more complicated than previously assumed. Researchers suggest that there may be different types of CSR fit, but so far no empirical research has focused on a typology of CSR fit. This study fills this gap, describing a qualitative content analysis of the congruence between six organizations and their various CSR activities. Ten annual reports and CSR reports were analyzed, and 102 specific CSR activities were identified. The results show that two levels of fit must be distinguished: based on the means for and the intended ends of the CSR activity. Furthermore, six different types of fit were found, focusing on (1) products and services, (2) production processes, (3) environmental impact, (4) employees, (5) suppliers, and (6) geographical location. Considering the above variety of fit possibilities, the findings emphasize the role of CSR communication as a means of creating fit perceptions.

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“…There are numerous potential benefits of engaging in corporate social responsibility activities also for a nonprofit organization, for example, increased levels of volunteerism, positivity in the workplace environment, more media coverage, reduced costs, and a better public image. These benefits may create long-lasting effects such as reputation enhancement (Jo, 2011;Kim & Lee, 2011), creating organizational value (Bortree, 2009), and stakeholder loyalty (Gomez & Chalmeta, 2011). .5 (2017) no.3, pp.355-376; www.managementdynamics.ro For nonprofit organizations, applying social responsibility is not only a voluntary issue.…”

Section: Literature Reviewmentioning

confidence: 99%