An unambiguous definition of meson resonance masses requires a description of the associated phase shifts in terms of a manifestly unitary Smatrix and its complex poles. However, the commonly used Breit-Wigner (BW) parametrisations can lead to appreciable deviations. We demonstrate this for a simple elastic resonance, viz. ρ(770), whose pole and BW masses turn out to differ by almost 5 MeV. In the case of the very broad f 0 (500) and K 0 (700) scalar mesons, the discrepancies are shown to become much larger, while also putting question marks at the listed PDG BW masses and widths. Furthermore, some results are reviewed of a manifestly unitary model for meson spectroscopy, which highlight the potentially huge deviations from static model predictions. Finally, a related unitary model for production amplitudes is shown to explain several meson enhancements as non-resonant threshold effects, with profound implications for spectroscopy.