“…One way to capture this distinction is to note that the two types of expressionsidioms and controls-differ in terms of familiarity, a variable well known to influence the processing of both individual words and idioms (Connine, Mullennix, Shernoff, & Yelen, 1990;Gernsbacher, 1984;Schweigert, 1986). Obviously, not all idioms are equally familiar; some are more familiar than others, and there is evidence that more familiar idioms are processed faster than less familiar ones are (Cronk, Lima, & Schweigert, 1993;Cronk & Schweigert, 1992). Unfortunately, in the early studies that established the idiom superiority effect, familiarity of the idiomatic strings is not always available (Gibbs, 1980; clichés should all be equally faster than matched control expressions.…”