The Concept of Color Metaphor In Sundanese: A Semantic Cognitive Study

Fauzi, Muhammad Ivan; Khasanah, Nurul; Pavita, Maria Dimitrij Angie

doi:10.26714/lensa.11.1.2021.33-41

Cited by 3 publications

(3 citation statements)

References 5 publications

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“…White possesses many semiotic meanings in Indonesia like clarity, purity even successfulness. This is also supported by the finding of Fauzi et al (2021) that sought the meaning of colors in Sundanese by using Semantics Metaphor approach. Even though they didn't apply NSM theory instead elaborated color through metaphor theory, the result of the research has given more perspective on giving broader meaning on color.…”

Section: Discussionsupporting

confidence: 56%

How Indonesian sees the colors: Natural semantic metalanguage theory

Wardana

Mulyadi

2022

J. appl. linguist. lit.

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This research explores basic and secondary colors in Indonesia. This research attempts to explicate the meaning of colors by using the semantic theory of Natural Semantic Metalanguage Theory. This research applied qualitative method. The paradigm of qualitative research revolves around the observation from the surrounding. The data were collected from various sources such as Indonesian Dictionary, Indonesian Corpus, and the data created by the researcher as the native speaker. The researcher explicates primary or basic colors as well as the secondary. Further, these Indonesian colors were being explicated by applying the features of Natural Semantic Metalanguage (NSM). The colors in Indonesian were gathered and classified. The researcher then analyzed the colors based on the explication of NSM theory and the approach of Basic Color Term initiated by Berlin and Kay. This research discovers that the basic or primary colors in Indonesian are Black, White, Red, Yellow, Green and Blue. The application of this research is apparently vivid in the advancement of colors study in the realm of semantics. This research also exposes the difference of explication in English and Indonesian. This occurred due to the difference of the usage of semantic atom to explain the meaning of color. To explicate the color of black, Indonesian uses charcoal. Meanwhile English uses the night sky. In Indonesian, colors that come after Green and Blue according to Berlin and Kay’s color terms are Brown, Purple, Orange, Pink, and Grey are not basics but secondary colors. Meanwhile, in English the aforementioned colors are basics.

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Section: Discussionsupporting

confidence: 56%

How Indonesian sees the colors: Natural semantic metalanguage theory

Wardana

Mulyadi

2022

J. appl. linguist. lit.

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“…According to Fauzi et al (2021), yellow is associated with the sun and its life-giving warmth. Yellow, frequently identified with sunshine and warmth (Azhar & Suratminto, 2021), has positive meanings that include optimism, enthusiasm, creativity, life, and cheerfulness (Hutajulu & Kristiana, 2023;Zharandont, 2015).…”

Section: Yellow-gold As a Reminder Of Health Activities At Homementioning

confidence: 99%

Color Representation in the Word ‘COVID-19’ in WHO Indonesia’s Instagram

Huda,

Rahmatika,

Setiawaty

et al. 2023

LENSA

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The COVID-19 pandemic in 2020 has triggered governments worldwide, including WHO Indonesia, to use social media as an essential tool for digital education dissemination. In this case, WHO Indonesia uses Instagram to share posters, with a visual emphasis through the use of color in the word 'COVID-19'. This study aims to describe how colors are represented in the word COVID-19 on WHO Indonesia's Instagram posters. This study uses qualitative research. This study was analyzed using content analysis. The results reveal that the word COVID-19 in each poster content uploaded by WHO Indonesia has a variety of colors. The color representations contained in the word COVID-19 are red as a risk warning to smokers, dark orange as sensitivity and empathy for survivors of violence, yellow-gold as a reminder of healthy activities at home, indigo as awareness of body health, teal green as maintaining physical distance, dodger blue as maintaining health during a pandemic, sienna as resilience and fortitude in facing the pandemic, white as preventing the spread of the virus, and dim gray as serious form in facing COVID-19. This study aids in comprehending the reasoning behind the selection of specific colors in the posters utilized by WHO Indonesia in their digital education endeavors regarding COVID-19. It can prove beneficial in designing more impactful health messages and understanding the influence of colors on individuals' perceptions and reactions.

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“…This is very difficult in the field of translation when you want to interpret a word that has the same meaning. As stated by Fauzi et al, (2021) that each culture has its own uniqueness and uniqueness. This is mostly caused by the fact that culture contains the identity or characteristics of a group of people who inhabit a certain area.…”

Section: Introductionmentioning

confidence: 99%

Analysis of Conceptual Metaphors in Deutschewelle Newspaper based on the Perspective of Linguistic Relativity

Dewi

2021

LENSA

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Generally, metaphor is a language style that is often used as a form of creativity in communicating. However, the wider scope of the use of metaphors has led to interference from other aspects, one of which is the cultural aspect. Cultural aspect is considered to play an important role in shaping the way each individual perceives something. To prove this perspective, this study aims to identify whether the use of metaphors can be influenced by culture, when compared to the perspective of linguistic relativity. The object of this research was discourse text in Deutchewelle newspapers in Indonesian and German. The 5-Step Metaphor Analysis Method was used in this research. From the results of the meaning analysis that has been done, it shows that there is a conceptual metaphor use which is influenced by cultural aspect. This means that the use of metaphors based on the perspective of linguistic realativity is acceptable.

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The Concept of Color Metaphor In Sundanese: A Semantic Cognitive Study

Cited by 3 publications

References 5 publications

How Indonesian sees the colors: Natural semantic metalanguage theory

How Indonesian sees the colors: Natural semantic metalanguage theory

Color Representation in the Word ‘COVID-19’ in WHO Indonesia’s Instagram

Analysis of Conceptual Metaphors in Deutschewelle Newspaper based on the Perspective of Linguistic Relativity

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