The Concept of Experience Applied to Tourist Products Commercialized in São Luis (Maranhão, Brazil)

Abstract

Analysis of the importance of applying the concept of experience in tourism products and services as a way to add value to tourism. Its objective is to verify if the dimensions of the tourist experience are applied to tourism products and services marketed, in the city of São Luís, Maranhão, with the object of analysis being the Historical Soiree Project of the Municipal Tourism Secretariat of São Luís, Maranhão, Brazil. Strategy of promotion of tourism in the region based on playful work and interaction with the viewer. The research was characterized as exploratory-descriptive, carried out by means of bibliographic and documentary research and field research, having as a data collection instrument interviews with tourists and visitors from January to February 2019. It discusses the concept of experience in its multiple meanings and how tourist experiences can provide memorable moments for tourists. It highlights the concept of experience tourism or experiential tourism when listed in tourism products and services. It characterizes the Historical Soiree, showing how this action is performed to provide interaction with visitors, aligning the discussions of the dimensions of the experience with the reports of the participants.