Management of Marketing Activities of Agricultural Formations in the Conditions of European Integration 2022
DOI: 10.46299/979-8-88862-828-7.15
|View full text |Cite
|
Sign up to set email alerts
|

The Concept of Forming the Marketing Strategy of Agricultural Enterprises

Abstract: The article is devoted to the topical issues of defining the concept of forming the marketing strategy of agrarian enterprises. Various approaches to the formation and essence of the marketing strategy of enterprises are analyzed. It is noted that the formation of a marketing strategy is the main stage in the process of strategic management of an agricultural enterprise, it plays a significant role in the enterprise's activity. The marketing strategy is considered, which is part of the general corporate strate… Show more

Help me understand this report

This publication either has no citations yet, or we are still processing them

Set email alert for when this publication receives citations?

See others like this or search for similar articles