THE CONCEPT OF «MEDIA DESIGN» IN SCIENTIFIC AND DICTIONARY DISCOURSES (material for the dictionary article of the electronic educational resource «Lexical Minimum of Mеdia Scientist»)

Abstract

The active usage of the concept of «media design» in the modern information space highlights the problem of its definition and lexicographical fixation. Among various types of dictionaries, consolidated ones are singled out. Special attention is drawn to those in which definitions of field concepts or philological interpretations of specific terms that denote them are gathered through information search methods and are compiled and ordered from scientific and lexicographical works. The article analyzes the main features and definitions of the concept of «media design» as documented in scientific and lexicographical works and reference sources. The specifics of the functioning of the corresponding term, its origin, and use in professional texts are revealed. The method of systematization and comparison of the collected material helped identify contextual synonyms used by design professionals. Through definitive analysis, the main features of the concept of «media design» are clarified, and its definition is proposed. The application of data visualization method enabled the creation of a presentation and video clip for a visual representation of information about media design and related concepts. The inventoried material has been adapted for a dictionary article in the electronic educational resource (EER) «Lexical Minimum of Mеdia Scientist» (as one of the research areas of the collective topic «Media Studies in Scientific and Educational Discourses»), which is being developed and filled by faculty members and students of the Faculty of Journalism at the Boris Grinchenko Kyiv Metropolitan University. According to the developed template of the dictionary article, the primary data were systematized, unified and converted to EER. The author's definitions of the concept of «media design» form five vectors of relations (three vectors of systemic and two vectors of non-systemic relations) through which scholars interpret the analyzed concept, requiring standardization and lexicographical fixation in dictionaries.