The Concept of Sky and Online Marketing (MLO Concept) As Business Communications Synergy Through Spiritual and Digital Approaches

Abstract

The MLO Concept (Sky and Online Marketing) is a self-development program for Human Resources to obtain maximum performance results and as a means to get closer to God Almighty. Through the ML program, each individual will carry out several stages in a structured and continuous way to get the true essence of success, namely success based on strong religious values and faith and providing many benefits to others or especially to the company. Meanwhile, with the OL program, every HR will have an effective work system that can work 24 hours a day. every Human Resource will be easily evaluated and experience positive development both spiritually or work productivity, by running the MLO Program it is believed that the company's success rate in marketing has a very large opportunity and will have a positive impact on the morale of Human Resources