The Concept of Virtual Reality System to Study the Media Message Effectiveness of Social Campaigns

Borawska, Anna; Borawski, Mariusz; Łatuszyńska, Małgorzata

doi:10.1016/j.procs.2018.08.135

Cited by 9 publications

(5 citation statements)

References 31 publications

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“…This exploration could shed light on whether both conditions may be considered as secondary manifestations of an ineffective coping strategy in response to health anxiety. Furthermore, in conducting future studies on this issue, developing various strategies to enlighten the public about the potential risks associated with an emerging and harmful phenomenon such as ON is imperative [65,66]. Examples of possible strategies include, but are not limited to, social media campaigns [67][68][69], mobile applications [70], gamification/video games [71][72][73], and television programs [74,75].…”

Section: Discussionmentioning

confidence: 99%

The Relationship between Orthorexia Nervosa and Obsessive Compulsive Disorder

Duradoni

Gursesli

Fiorenza

et al. 2023

EJIHPE

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Orthorexia nervosa (ON) is characterized by an intense avoidance of foods considered unhealthy, obsession with healthy eating behaviors, and pathological fixation on healthy foods. Although there are still debates in the literature about the psychological factors and symptoms of ON, it should be noted that many of the symptoms share common features with obsessive compulsive disorder (OCD). The aim of the present study was to investigate the relationship between ON and OCD with its subtypes. In this framework, the cross-sectional study was conducted with an opportunistic sample of 587 participants (86% women and 14% men), with an average age of 29.32 (s.d. = 11.29; age range = 15–74). Our work showed that almost all OCD subtypes were largely correlated with ON. The lowest correlation was for “Checking” and the highest for “Obsession”. Overall, the OCD subtypes (i.e., Indecisiveness, Just Right, Obsession, and Hoarding) were more strongly associated with ON measures, while subtypes Checking and Contamination, although positively associated, had lower correlation coefficients.

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Section: Discussionmentioning

confidence: 99%

The Relationship between Orthorexia Nervosa and Obsessive Compulsive Disorder

Duradoni

Gursesli

Fiorenza

et al. 2023

EJIHPE

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“…This is a problematic assumption, though. Therefore, a better and more accurate alternative would be to use cognitive neuroscience tools that allow direct assessment of actual efficacy ( 52 ). However, these measurement tools usually entail unaffordable economic costs and therefore, difficult to be adopted.…”

Section: Discussionmentioning

confidence: 99%

Are social networks effective in promoting healthy behaviors? A systematic review of evaluations of public health campaigns broadcast on Twitter

Faus

Alonso

Javadinejad

et al. 2022

Front. Public Health

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IntroductionWhile public health campaigns disseminated through Twitter have multiple theoretical advantages over other strategies (e.g., a high potential reach and low economic cost), the effectiveness of social networks as facilitators of attitudinal and behavioral changes in the population seems to remain weakly supported. Therefore, this systematic review was aimed to analyze the degree of impact of healthy behavior-related campaigns as documented in scientific literature.MethodsStrictly following the PRISMA methodology, a total of 109 indexed articles were obtained, of which only 18 articles met the inclusion criteria. In addition to accessing the literature available on WOS, Scopus, BVS, Medline, Cochrane Library and PubMed, the quality of the existing studies was assessed through the Critical Appraisal Skills Programme (CASP) protocol.ResultsThe results of this systematic review revealed a small number of evaluations of the effectiveness of social campaigns disseminated on Twitter, although the quality of these studies was considerably good. Most of the research used statistics and metrics for evaluation, with residual use of other measurement methodologies. However, their effectiveness and impact on public health-related behaviors remain arguable, in view of the existence of marked tendencies to: (i) not evaluate these campaigns; (ii) evaluate them through excessively brief, ambiguous, or potentially biased indicators; and (iii) not carry out systematic follow-ups over time.DiscussionAlthough there is no strong evidence of the suitability of Twitter as a suitable medium for raising public health awareness on behavioral health affairs, the actual limitations identified in this review would help to optimize this paradigm and enhance the quality, reach, and effectiveness of such communication strategies.

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“…Only one of the 18 articles selected for review refers to experimental research using VR and neuroscience in the context of pre-testing messages (on the example of a social campaign promoting safe driving) (Borawska et al, 2018), however, the focus is on the assumptions that meet the VR system to make such experiments possible, and not on the experiment procedure itself. This gap is filled by this article, which focuses on detailing the experimental procedure that allows for pre-testing various variants of the advertising message in both social and commercial campaigns.…”

Section: Virtual Reality Advertising and Cognitive Neuroscience -Lite...mentioning

confidence: 99%

Experimental studies of advertising message effectiveness in virtual reality

Borawska,

Łatuszyńska,

Borawski

2023

Self Cite

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One of the most important elements of advertising campaigns is their message. Many factors can influence message effectiveness, inter alia, the content, the form, the carrier, or the location of the advertisement. Together, these aspects can determine how visible the advertising message is to the audience. At the campaign-planning stage, it is usually hard to tell how the advertisement should be presented and properly exposed so that the recipients perceive and remember it. We propose performing the pre-test of advertisements with the use of a virtual reality system that provides the environment close to the natural conditions and using cognitive neuroscience tools to record the objective measures of the audience’s opinions. Our proposal shows the procedure for designing and conducting an experiment that allows for an assessment of the advertising message effectiveness based on its visibility. The article also presents the preliminary results of a pilot experiment that was designed to test both the virtual reality system and the proposed procedure.

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The Concept of Virtual Reality System to Study the Media Message Effectiveness of Social Campaigns

Cited by 9 publications

References 31 publications

The Relationship between Orthorexia Nervosa and Obsessive Compulsive Disorder

The Relationship between Orthorexia Nervosa and Obsessive Compulsive Disorder

Are social networks effective in promoting healthy behaviors? A systematic review of evaluations of public health campaigns broadcast on Twitter

Experimental studies of advertising message effectiveness in virtual reality

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