The Conglomeration of International Tourist Routes From the Countries of the Black Sea Basin to Ukraine by the Example of the Formation of New Wine Tours

Abstract

The article examines and analyzes the tourist potential of the Black Sea basin countries, as well as natural conditions and resources, the quality of infrastructure of the countries, tourist services. The research of the article is to form a portrait of a potential tourist and wine routes of the Black Sea basin countries that have been studied. There are consumer segments that can be chosen as targets for promotion of wine tours for travel agencies and wine companies. It can be argued that with active information support, wine tourism can gain wide popularity in the south of Ukraine and attract more foreign tourists to this part of the country. Based on the obtained results the conclusions about the level of tourist potential, as well as the relevance and practical value of creating wine tours in the countries of the Black Sea basin are formulated. The results can be used in practice in creating wine tours in other tourist destinations, in the promotion of tourist products, as well as in creating tours to the countries of the Black Sea basin.