“…Firstly, if benefits related to food crisis management are taken into consideration, traceability (i) can allow for compliance with the existing regulation (Storøy et al, 2013;Resende-Filho and Hurley, 2012); (ii) is recognised as a mechanism for safety (Kher et al, 2010;Alfaro and Ràbade, 2009;Regattieri et al, 2007) and quality (Lxe, 2011;Kher et al, 2010); (iii) can lead to a cost reduction when recall of hazardous product is needed (Storøy et al, 2013;Banterle and Stranieri, 2008); and (iv) can enable rapid recall or withdrawals of products in case of a food crises (Folinas et al, 2006). The benefits of traceability can be perceived both in term of wider advantages for the supply chain, which becomes more competitive and efficient (Banterle and Stranieri, 2008;Bosona and Gebresenbet, 2013;Canavari et al, 2010;Lxe, 2011;Regattieri et al, 2007), and in term of advantages for the single firm, such as: (i) cost reduction (Bosona and Gebresenbet, 2013) and improvements in efficiently (Fritz and Schiefer, 2009) of logistics; (ii) improvement in inventory management (Lxe, 2011;Alfaro and Ràbade, 2009); (iii) technological contribution (Bosona and Gebresenbet, 2013); and (iv) competences development (Bosona and Gebresenbet, 2013). Furthermore, strategically, traceability information can have a positive impact as a marketing tool through product differentiation in term of specific product qualities and safety standards (Storøy et al, 2013;Liao et al, 2011;Banterle and Stranieri, 2008); a tool to access markets that require higher traceability standards , and to protect the brand image by showing transparency of food production .…”