The construct validity of intrinsic sources of personal relevance: An intra-individual source of felt involvement

The purpose of this study is to develop a comprehensive understanding of young consumers' attitudes, perceptions and behavioural intentions towards the consumption of environmentally sustainable textile and apparel products. A total of 701 responses were collected from students attending large universities in the US, South Korea and China. An extended model of planned behaviour was developed and tested based on structural equation modeling approach. The results indicate that consumers' product knowledge, perceived consumer effectiveness and perceived personal relevance significantly affect young consumers' attitudes, subjective norms and perceived behavioural control, thereby affecting purchase intentions for environmentally sustainable textiles and apparel. The research findings will benefit both environmental and economic enhancement efforts among policymakers, educators and industry professionals, enabling them to formulate strategies to ensure better communication with consumers to promote desirable consumption behaviour.

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“…PPR was measured using five items adapted from the Likert Self‐Relevance Scale of Celsi et al . 's () study.…”

Section: Methodsmentioning

confidence: 99%

Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance

Kang

Liu

Kim

2013

Int J Consumer Studies

330

274

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“…If consumer involvement increases the influence of intrinsic perceived quality of a PDO cured ham "Jamón de Teruel" on consumer loyalty will be strengthened Likewise, highly involved consumers with a product develop (through past experiences) general knowledge and beliefs about associations between product category and their personal aims and values (Celsi and Olson, 1988). According to Celsi et al (1992) it is important to distinguish constructs of high level of involvement and knowledge, although they are clearly correlated. Precisely, the level of involvement reflects the kind of knowledge and interest of the consumer in this kind of product.…”

Section: Bfj 11111mentioning

confidence: 99%

The influence of consumer involvement on quality signals perception

Espejel

Fandos

Flavián

2009

British Food Journal

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to analyse the moderating effect of consumer involvement level in the influence exerted by perceived quality on consumer perceived risk, trust, satisfaction and loyalty. The paper seeks to conduct this analysis for a protected designation of origin (PDO) food product, the cured ham "Jamón de Teruel". This analysis aims to distinguish perceived quality in terms of intrinsic and extrinsic attributes of PDO. Design/methodology/approach -Data were obtained using a structured questionnaire. Specifically, consumers were asked to indicate their level of agreement or disagreement with a series of statements based on a seven-point Likert scale. After completion of fieldwork, an analytic process (exploratory and confirmatory reliability analysis) was performed to obtain 441 valid questionnaires. A multi-sample model was applied to analyse the effect level of consumer involvement in the proposed model. Findings -The results suggest that the influence of quality attributes on consumers' perceived risk, trust, satisfaction and loyalty is substantially different between consumers with a high involvement level and consumers with low involvement. In addition, substantial differences were also found in the influence of intrinsic and extrinsic quality attributes on the model being analysed. The results of the analysis show that for the group of highly involved consumers the influence of both intrinsic and extrinsic perceived quality on the consumers' loyalty level is clearly higher. Practical implications -Managers of PDO food products need to understand how consumer involvement level regarding their products influences consumers' decision-making processes. Thus, PDO managers should take advantage of the situation that those highly involved consumers in this kind of product are more receptive to their advertisements. Moreover, promotion of PDO food products based on the quality, tradition and know-how of certain brands may make the consumer reach higher attention levels in an easier manner, so that their loyalty levels towards the brands will be reinforced. Originality/value -The paper analyses the moderating effect of consumer involvement of a traditional P...

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“…Consumers maintain perceptual vigilance for information concerning products with high enduring importance and have a strong and continuing interest in the product for its own sake (Bloch and Richins, 1983). Enduring involvement motivates people to acquire knowledge and share information about product categories in which they have developed high levels of expertise (Celsi et al, 1992). Mason and Roach (2001) found that consumers possessing enduring involvement with a product category demonstrated abilities to recall more overall product category information than less-involved consumers, could accurately assess product categories' relative strengths and weaknesses across various performance dimensions and knew brand-specific information.…”

Section: Opinion Leadership and Enduring Involvementmentioning

confidence: 99%

“…Opinion leadership and self-perceived product knowledge Product category knowledge and enduring involvement are distinct but related constructs (Celsi et al, 1992;Lee and Lou, 1996). Enduring involvement delineates a perceived relationship between the product and the consumer while product knowledge is characterised by the consumer's expertise within a certain product domain (Lee and Lou, 1996).…”

Section: Opinion Leadership and Enduring Involvementmentioning

confidence: 99%

Opinion leadership in a computer-mediated environment

Lyons

Henderson

2005

Journal of Consumer Behaviour

216

130

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This paper investigates the characteristics of opinion leaders within the computer-mediated environment, analyses the differences between online opinion leaders and online non-leaders and examines the implications of opinion leadership theory for e-commerce. This study finds that opinion leaders in computer-mediated environments possess significantly higher levels of enduring involvement, innovativeness, exploratory behaviour and self-perceived knowledge than non-leaders. Online opinion leaders also possess greater computer skills, have used the internet for a longer period of time and use the internet more frequently for longer sessions than non-leaders.

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The construct validity of intrinsic sources of personal relevance: An intra-individual source of felt involvement

Cited by 33 publications

References 27 publications

Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance

Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance

The influence of consumer involvement on quality signals perception

Opinion leadership in a computer-mediated environment

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