The construction of a multidimensional spiritual identity via ICT

Gross, Zehavit

doi:10.1080/09523980500490828

Cited by 5 publications

(2 citation statements)

References 39 publications

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“…Discussion of the possible reasons for such a shift should be viewed with caution as expression in the areas of religious, secular and spiritual are becoming difficult to define (e.g. Gross, 2006; Kale, 2006). Declining church attendance in many developed countries has been well documented (e.g.…”

Section: Consuming Spiritualitymentioning

confidence: 99%

Consuming spirituality: the pleasure of uncertainty

Shaw

Thomson

2013

European Journal of Marketing

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PurposeAlthough consumption of spirituality and growth of the market in this area have been well documented, it has been largely neglected in marketing. Existing literature exploring spirituality has suggested consumers in this area can experience uncertainty, but lacks clarity as to whether this uncertainty results in negative or positive affective states. The aim of this paper is to explore the theoretical concept of consumer uncertainty.Design/methodology/approachThe research adopts a qualitative exploratory approach through the use of interviews. It explores the theoretical concept of consumer uncertainty and its impact on affect.FindingsThe research reveals that consumers of spirituality did indeed embrace many of the products and services offered by the market in this area and they also experienced uncertainty, however, rather than negative as much of the literature surrounding uncertainty suggests, the uncertainty they experienced resulted in positive affective states.Research limitations/implicationsIt is acknowledged that the current research is limited by its exploratory nature, however, it highlights that consumer uncertainty should not always be viewed as negative and provides important insights into the consumption of spirituality.Originality/valueThe current research makes a number of contributions. First, consumption of spirituality in marketing is under researched. The current research found that individuals did embrace the market in this area and enjoyed the uncertainty inherent in many of the products/services on offer. Second, uncertainty as pleasure is under researched generally in the literature. The current research has contributed to this literature through findings which reveal that uncertainty can result in positive effect and this is stable even when individuals do not know that the outcome of uncertainty will be positive or that their uncertainty will be reduced.

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Section: Consuming Spiritualitymentioning

confidence: 99%

Consuming spirituality: the pleasure of uncertainty

Shaw

Thomson

2013

European Journal of Marketing

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“…Research on military couples and other longdistance relationships has primarily focused on the predictors of duration of separation, the intensity of stressors precipitating the separation, and the effect of geographical distance, rather than how differences in the patterns or methods of communication between couples affect their relationships (Kidenda, 2002;Maguire, 2001;Sarch, 1993;Wood, Scarville, & Gravino, 1995). Due to the increased use and availability of new technologies, the documented social impact of technology on relationships (Hostetter & Busch, 2006;Rabby, 2007), and the role of cyberspace as a spatial and relational community (Chaplin & Ruby, 2005;Gross, 2006;Jackelen, 2005), understanding the role that telecommunications play in both proximal and distal phases of miliary relationships has been identified as an understudied area in need of exploration (Carter et al, 2011). Further, the extent to which contemporary telecommunications affects long-distance relationships differentially within the military and civilian culture across conflict eras has not been fully investigated, particularly from the perspective of female partners; this issue is the focus of the current study.…”

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confidence: 96%