“…However, currently the traditional activities have been augmented by applying for funding, the productization of research, boosting one's visibility, and the rapid production and report of results in easily digestible form. Such diversification of the academic practice, and accordingly, the diversification of experiencing and practicing academic identities has been suggested in several studies (e.g., Henkel, 2005;Smith, 2012, Ylijoki & Ursin, 2013. For example, we are not only becoming researchers, but also (forced to become) academic entrepreneurs demanded to prove our productivity, effectivity, and existence in the knowledge economy.…”