“…However, Elasmar et al (1999) posited that the 1990s may have brought a more positive trend and greater representation, with close to 40% characters being female. Nonetheless, not all women are well represented; female minorities are grossly underrepresented, especially those with traditional jobs (Cavender, Bond-Maupin, & Jurik, 1999). Second, female characters on prime-time television do not hold professional jobs (Downs, 1981).…”