“…If the latter, then why do researchers use the term ‘ethnography’ (if not for legitimisation)? Other researchers in medical education, using the same methods as focused ethnography (eg, interviews, video‐recordings and audiorecordings of authentic activities), are equally successful in revealing these common elements of culture 11,12 . For example, Kuper et al 12 using the interview method, investigated the types of knowledge required to support medical students’ competence in non‐medical expert Canadian Medical Education Directives for Specialists roles.…”