2022
DOI: 10.1155/2022/4932415
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The Construction of Smart Tourism City and Digital Marketing of Cultural Tourism Industry under Network Propaganda Strategy

Abstract: With the emergence of new tourism trends such as popularized and individualized tourism, the traditional development model can no longer meet the development requirements of the new era. Therefore, the construction of tourism informatization is imperative. This work aims to enhance the promotion of tourism resources in Zhejiang Province and explore the effective promotion forms and strategies of tourism resources in Zhejiang network media. The construction of smart tourism city (STC) is taken as the research o… Show more

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Cited by 10 publications
(5 citation statements)
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References 28 publications
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“…While the speed of development in Taizhou and Yancheng has fallen behind that in Nantong, this has resulted in Nantong's failure to present the 'H-H' cluster in 2020. As for the 'L-H' cluster areas, Zhoushan and Jiaxing, in the eastern part of the YRDUA, consistently presented the 'L-H' cluster from 2017 to 2020, and this result aligns with existing research [69][70][71]. As a city composed of 1391 islands, Zhoushan faces unique challenges in its SC development [69].…”
Section: Analysis Of Local Spatial Autocorrelation For the Scsupporting
confidence: 81%
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“…While the speed of development in Taizhou and Yancheng has fallen behind that in Nantong, this has resulted in Nantong's failure to present the 'H-H' cluster in 2020. As for the 'L-H' cluster areas, Zhoushan and Jiaxing, in the eastern part of the YRDUA, consistently presented the 'L-H' cluster from 2017 to 2020, and this result aligns with existing research [69][70][71]. As a city composed of 1391 islands, Zhoushan faces unique challenges in its SC development [69].…”
Section: Analysis Of Local Spatial Autocorrelation For the Scsupporting
confidence: 81%
“…The independence of each island has resulted in a dilemma for Zhoushan, with high costs and low returns on investment in the construction of the SC. Furthermore, the lack of concentrated resources makes scaling up SC projects in Zhoushan an arduous task [70]. Although the SCL of Jiaxing in the YRDUA is commendable, the surrounding cities have a significantly higher SCL, resulting in Jiaxing being classified as part of the 'L-H' cluster.…”
Section: Analysis Of Local Spatial Autocorrelation For the Scmentioning
confidence: 99%
“…The coevolution of the exogenous system is a dynamic mechanism and process of interaction and influence between the factors of production and consumers within the enterprise. The tourism population is developing new tourism products based on the potential needs of consumers, while the consumers are rationalizing the goods offered by the enterprises by making adjustments [ 14 ].…”
Section: State Of the Artmentioning
confidence: 99%
“…They introduced a novel intelligent agricultural system capable of precise water, soil, and fertilizer management through embedded sensors, data acquisition, and processing to enhance agricultural efficiency and quality. Guo et al (2022) [ 16 ] primarily focused on smart tourism city construction and digital marketing of cultural tourism. Given the competitive market environment, they advocate adopting online publicity strategies to enhance market awareness.…”
Section: Literature Reviewmentioning
confidence: 99%