This case study represents an application of the theoretical approach outlined in the first part of this article, published in the Journal of Educational Television, 13 (2). It is based on an analysis of programmes in the BBC series for preschool children You and Me, transmitted in the school year 1984-85. It provides an illustrated typology of the modes of subject positioning employed in the series, and a comparative analysis identifying changes in its pedagogic style over the past five years. It concludes with a critique of the 'child-centred' emphasis of the more recent programmes, and their models of social regulation.