“…Originally, the business models literature was dominated by a commercial logic and focused primarily on value created for, and captured by, customers and profiteers respectively (Laasch, 2018, p. 158). However, the commercial perspective on business models fell short in capturing the concerns of a broader set of stakeholders and sustainability more generally (Freudenreich et al, 2019;Lüdeke-Freund, Carroux, Joyce, Massa & Breuer, 2018;Peric, Durkin & Vitezic, 2017). Therefore, business model thinking gradually evolved into a broader The need to better integrate sustainability into mainstream business model thinking has led to the formulation of alternatives, including triple bottom line business models (Joyce & Paquin, 2016), green business models (Bisgaard, Henriksen, & Bjerre, 2012), social business models (Yunus, Moingeon, & Lehmann-Ortega, 2010), shared value business models (Lüdeke-Freund, Massa, Bocken, Brent, & Musango, 2016), and flourishing business models (Upward & Jones, 2016).…”