The consumer’s motivation towards online purchase intention of chicken meat during the Covid-19 pandemic

Abstract

The extent of the Corona virus or Covid-19 in various countries, including in Indonesia, has impacted numerous sectors. The Covid-19 pandemic will have potentially caused changes to the normal food system for chicken meat commodities in Indonesia. Among them is a shift in consumer behaviour in getting access to chicken meat. Consumers’ online purchase intention is seen as an appropriate alternative during the pandemic, especially for consumers in the red zones. This study was conducted to analyse factors that impact online purchase intention on Chicken meat during the pandemic. This research uses data survey of 316 consumers in Jakarta, Bogor, Depok (Red zone areas). The analysis used is SEM using AMOS software. The results show that there are situation impact and hedonic influence towards online purchase intention of the chicken meat during the pandemic. We provide recommendation for companies on how to address consumers purchase motives.

The Role of Religiosity on Hijab Buying Intention on Premium Hijab of Muslim Consumers in Indonesia

“…Purchases of premium hijabs can be identified through the value of consumer spending because, in a pandemic situation like this, consumers prioritize the consumption of shopping for food and medical devices [5]. However, in fulfilling their spiritual needs, the consumption of the hijab has become a necessity for Muslim female consumers.…”

Impact of Utilitarian and Hedonic Values on Hijab Buying Intentions: Evidence from Indonesia

“…Purchasing premium hijabs can be identified through the value of customer spending. In a pandemic situation, customers prioritize the consumption of shopping for food and medical devices (Andik et al, 2021). However, in fulfilling their spiritual needs, the consumption of the hijab has become a necessity for Muslim female customers.…”