The consumption behaviour of beginner voluntary simplifiers: an exploratory study

Rebouças, Raquel; Soares, Ana Maria

doi:10.1504/jgba.2021.118751

Cited by 3 publications

(1 citation statement)

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“…Purchase intent, or clients's proclivity or inclination to purchase a specific item or service in the future, can indicate the likelihood of purchase. Previous research on predicting elements such as consumption behaviour, ( [39]), turnover intention ( [27]), continuance intention ( [23]), entrepreneurial intention ( [7]), ( [17]), ( [6]), ( [18]), purchase decision ( [2]), purchase intention ( [9]), ( [38]), have been conducted in a variety of theoretical and practical contexts. However, there has been limited prior study on the brand personality influence on agricultural product purchase intention ( [34]), ( [33]), and there has been no research on the effect of brand personality on this willingness for the authentic market in Vietnam.…”

Section: Introductionmentioning

confidence: 99%

Investigation Factors of Brand Personality Affecting on Purchase Intentions Towards Authentic Agricultural Products in Vietnam

Tran¹,

Ho²,

Nguyen³

et al. 2023

Int. J. Anal. Appl.

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This study investigates how theoretical framework for brand personality ([1]) influence on authentic agricultural products purchase intention. The model is operationalized by a quantitative method process with SPSS and AMOS software. The survey was completed by 627 persons. Multiple regression demonstrated the factors of brand personality, brand equity; brand authenticity are important predictors of consumer purchase intention for authentic agricultural products. Consumer preference as the intermediator, with a positive weight, explains the purchase intention. The results are also analyzed in different circumstances by monthly income and residence area in Vietnam. This study helps marketers examined how Vietnamese customers view their brands and their rivals therefore what competitors of these authentic agricultural brands can do to enhance the customer purchase intention. The purchase intention findings may be used to identify those brand personality attributes that appear to be most essential in explaining customer preferences.

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Section: Introductionmentioning

confidence: 99%

Investigation Factors of Brand Personality Affecting on Purchase Intentions Towards Authentic Agricultural Products in Vietnam

Tran¹,

Ho²,

Nguyen³

et al. 2023

Int. J. Anal. Appl.

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Impact of green human resource management practises on sustainable performance: serial mediation of green intellectual capital and green behaviour

Mahmood

Nasir

2023

Environ Sci Pollut Res

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Brand Authenticity and Social Identity Theory as Drivers of Purchase Intention Towards the Sustainable Development of Vietnamese Weasel Coffee with the Mediating Role of Vietnamese Law Context

Vi,

Quang,

Anh

et al. 2023

J. of Law and Sust. Develop.

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Objective: This article aims to test the effect of cues signaling authenticity on purchase intention and overall brand equity, mediated by the consumer preference for authentic fruits. It also presents Brand Authenticity and Social Identity Theory as drivers of Purchase Intention towards the sustainable development of Vietnamese Weasel coffee with the mediating role of Vietnamese law context. Method: Authors has used SPSS, AMOS and SEM method with reference on Planned Behavior concept/theory. Result: Our findings indicate that First, creating more products is better to affect intention to buy (consumers/consumer intention). Second, social identity /value affect people and consumer intention to buy. Third, three elements (Brand Authenticity, Brand Equity, Consumer Preference) affecting intention to buy fruits of consumers Conclusion: This study assists marketers in examining how Vietnamese customers perceive their authentic brands and their competitors, as well as what policymakers of these authentic fruit brands can do to increase customer purchase intention.

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The consumption behaviour of beginner voluntary simplifiers: an exploratory study

Cited by 3 publications

References 0 publications

Investigation Factors of Brand Personality Affecting on Purchase Intentions Towards Authentic Agricultural Products in Vietnam

Investigation Factors of Brand Personality Affecting on Purchase Intentions Towards Authentic Agricultural Products in Vietnam

Impact of green human resource management practises on sustainable performance: serial mediation of green intellectual capital and green behaviour

Brand Authenticity and Social Identity Theory as Drivers of Purchase Intention Towards the Sustainable Development of Vietnamese Weasel Coffee with the Mediating Role of Vietnamese Law Context

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