The Contingency of Trust in Environmental Behaviour: Does the social trap affect Zed Generation? Evidence from Albania

Abstract

Context and aim: Environmental awareness is the first step to climate change risk perceptions and environmental behaviour. However, this pathway is not always possible within different population segments and trust contexts. This study explores the conditional effect of trust on environmental behaviour in the Zed Generation in Albania. The consideration of the Zed generation due to two opposing traits, such as social courage and anti-social, make them an interesting topic to understand, especially for their importance in online communities. 
 Method: The youth engagement environmental programme and the climate change risk perceptions framework are adopted in an input-output design. Environmental awareness (input) is the initiating factor, and climate change risk perception and community engagement as mediators of environmental behaviour(output). Individual and institutional trust is the moderating factor that inhibits/enhances engagement and environmental behaviour.
 Results: The moderation-mediation show that climate change risk perceptions did not mediate environmental behaviour. Environmental awareness directly affects it. However, low institutional trust inhibits the general trust that, in turn, lowers the impact of awareness in climate change perceptions and community engagement toward environmental protection. 
 Practical recommendation: The application of the input-output model shows that the pathway that directly affects environmental behaviour among Zed Generation in Albania is not Climate change risk perception. In low-trust contexts, positive environmental behaviour can be generated through community engagement. Policymakers and educational programmes in low-middle-income countries might consider community engagement to mitigate trust issues and effectively deal with environmental problems with a global segment such as the Zed generation.