This article focuses on how educational institutions are crucial sites for understanding how racial capitalism and anti‐Black violence are reproduced. Centring Chapel Hill, home of the University of North Carolina (UNC), and its neighbouring town of Carrboro as a university town built by racial capitalist and anti‐Black practices, I analyse how the university functions as a social reproductive force that structures the town and its local public education system. Building on my ethnographic research, Black studies literature, and Black geographic thought, I argue that the university partakes in the political, economic, and ideological restructuring of a community that enables hierarchical differences to be produced in schools in terms of how success is rooted with liberal notions of the individual and proximity to whiteness. Paying attention to these relationships challenges us to think about the need for the total eradication of oppression in all forms to truly have liberated educational spaces.