The main contribution of this paper resides in developing a new algorithmic approach for addressing the continuous-time joint replenishment problem, termed Ψ-pairwise alignment. The latter mechanism, through which we synchronize multiple Economic Order Quantity models, allows us to devise a purely-combinatorial algorithm for efficiently approximating optimal policies within any degree of accuracy. As a result, our work constitutes the first quantitative improvement over power-of-2 policies, which have been state-of-the-art in this context since the mid-80's. Moreover, in light of recent intractability results, by proposing an efficient polynomial-time approximation scheme (EPTAS) for the joint replenishment problem, we resolve the long-standing open question regarding the computational complexity of this classical setting.