The contrasting effects of body image and self-esteem in the makeup usage

Mafra, Anthonieta Looman; Silva, Caio S A; Varella, Marco Antônio Corrêa; Valentová, Jaroslava Varella

doi:10.1371/journal.pone.0265197

Cited by 19 publications

(12 citation statements)

References 37 publications

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“…Apparently, motivation is the essential factor in shaping both the diligence and the amount of makeup applied, functioning independently from appearance orientation. The lack of moderation effects for appearance orientation is also contradictory to the results presented by Mafra et al (2022) , which indicate that appearance orientation is a significant predictor of women's cosmetics use. However, it should be noted that the dependent variable used in their study focused on the frequency of applying makeup, money spent on cosmetics, and time spent on applying makeup.…”

Section: Discussioncontrasting

confidence: 92%

“…Another important moderator is appearance orientation which refers to an individual's focus on their physical appearance and the importance one places on one's image. As shown by Mafra et al (2022) , women who care more about making sure their appearance is always impeccable, use makeup more often, spend more time applying it, along with spending more money on cosmetics.…”

Section: Makeup As a Strategic Tool For Self-presentationmentioning

confidence: 99%

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To Enhance, or not to Enhance: The Situational Context Shapes Women's Intentions on Amount and Diligence of Makeup Application

Biesiadecka,

Szymkow,

Baryla

2023

Evol Psychol

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Makeup is a tool that women use to shape their image and gain benefits in both inter- and intrasexual selection. As makeup enables the hiding or enhancing of facial features, it allows women to strategically shape impressions in a given context. It affects interpersonal perceptions, workplace impressions, and can attract romantic partners. However, research has primarily focused on examining everyday makeup use, although the amount and type of makeup can vary depending on the situation and the motivation to make an impression. In two studies, we investigated how the intended amount and application of makeup differ depending on various situational contexts. Specifically, in Study 1 ( N = 533), we explored the everyday and party contexts, while in Study 2 ( N = 400), we additionally introduced the contexts of mating and threat. The results show that: 1) women intend to put on more makeup in a more diligent way in party contexts compared to everyday contexts, 2) the intended diligence of makeup application is the highest in contexts were women expect an attractive man to be present, and the lowest when a threatening context is introduced, 3) these effects are partially or fully mediated by women's motivation to make an impression, and 4) neither sociosexual orientation nor appearance orientation significantly moderated the obtained effects. Our studies extend previous research on makeup application as an appearance-enhancing or worsening strategy by further investigating the signaling function of women's makeup and its strategic use in various situational contexts. We discuss the results from a functional evolutionary perspective.

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Section: Discussioncontrasting

confidence: 92%

Section: Makeup As a Strategic Tool For Self-presentationmentioning

confidence: 99%

To Enhance, or not to Enhance: The Situational Context Shapes Women's Intentions on Amount and Diligence of Makeup Application

Biesiadecka,

Szymkow,

Baryla

2023

Evol Psychol

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“…Studies have shown that people wear more makeup to hide their flaws and boost their self‐esteem. And women with high self‐esteem can also put on makeup to look attractive to people 40 …”

Section: Resultsmentioning

confidence: 99%

“…And women with high self-esteem can also put on makeup to look attractive to people. 40 Additionally, the concept of facial esthetics was popularized by artists like Da Vinci in the Renaissance and has existed for centuries.…”

Section: Effects Of Eyebrow Makeup On Human Image and Its Meaningmentioning

confidence: 99%

Trends in eyebrow makeup after COVID‐19 and long‐COVID era

Kim

Kwon

2023

Health Science Reports

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Background and Objectives The coronavirus disease‐19 (COVID‐19) pandemic, which began in 2019, is threatening millions of people around the world. Coronavirus, a severe acute respiratory syndrome, made it mandatory to wear masks, it was carried out through public awareness and review of changes in cosmetics. Methods This literature review paper was written by referring to keywords such as “Eyebrow,” “Permanent Make‐up,” “Microblading,” “Make‐up,” and “COVID‐19.” The study selected a total of 485 references using representative journal search sites such as PubMed, Google Scholar, ResearchGate, RISS, DBPia, and CrossRef, of which a total of 43 papers were selected at the final stage from 2000 to 2022 using PRISMA flow diagram. Results With the wearing of a mask due to COVID‐19, we are paying attention to the change in the makeup trend caused by the preference for easy eye makeup. Conclusions This narrative review understands that eyebrow makeup has a significant impact on human images due to changes in makeup methods after the COVID‐19 pandemic. It is expected to be used as important data for the rapidly growing semi‐permanent makeup market.

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“…Physical beauty is a significant social relationship component for young women. Thus, esthetic changes to the face may be recognized by oneself and may have an impact on one's quality of life [ 7 ]. For instance, among young adults in Finland, improving dental appearance and attitudes about malocclusion were the main drivers for orthodontic treatment [ 8 ].…”

Section: Introductionmentioning

confidence: 99%

A Comparison of Self-Perceived Oral and Facial Esthetics in Patients After Lip Repositioning Surgery With Modified and Conventional Techniques

Al Jasser

2023

Cureus

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Background: Patients with excessive gingival display (EGD) are treated with lip repositioning surgeries (LRS). This study used a questionnaire to analyze and evaluate how patients who received LRS with modified and traditional techniques perceived their own oral and facial esthetics at various timelines after their surgeries. Methods: An orofacial esthetic questionnaire (OEQ) was used in this cross-sectional study. The participants were patients who underwent LRS for the treatment of their EGD. They were divided into control (n=100) and test (n=100) groups. For the control group, LRS were performed using traditional/conventional techniques, and for the test group, LRS were performed using a modified approach. An OEQ was used to record responses. The scale comprised eight questions targeted to capture participating patients' perceptions about their own oral and facial esthetics at four timelines (baseline and one-month, six-month, and one-year follow-up). Patients responded to each question on a 10-point Likert scale (0: very dissatisfied, 10: very satisfied). Data was analyzed by independent samples T-tests using Statistical Package for the Social Sciences (SPSS) version 21.0 software (IBM SPSS Statistics, Armonk, NY). Results: Seven (3.5%) out of the total (N=200) patients were unable to take part in the study's OEQ. At one-year follow-up, the mean and standard deviation (SD) for the test group's gingival display (GD) were 2.48±0.86 mm and 3.77±1.76 mm, respectively, and comparisons revealed that the test group's GD was significantly lower (p=0.000) than the control group. Results from the participant responses to OEQ using the Likert scale at one-year follow-up revealed significant differences between the control and test groups for all questions, except question 5 (p=0.06), as the shape of the teeth will not be affected by LRS. Patients in the test group who underwent LRS with a modified approach have a high level of satisfaction (satisfaction score: >9). Patients in the control group scored their satisfaction less favorably, with certain questions (question 3) receiving scores as low as 0.31. Perception of oral and facial esthetics was significantly higher for the test group at different time points. At one-year follow-up, the mean difference was 4.46, which was the greatest (p=0.000). Conclusions: EGD improved significantly at one year with the modified lip repositioning technique. The satisfaction level of patients with outcomes of the modified lip repositioning was significantly higher as compared to the satisfaction level of patients who underwent the conventional technique.

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The contrasting effects of body image and self-esteem in the makeup usage

Cited by 19 publications

References 37 publications

To Enhance, or not to Enhance: The Situational Context Shapes Women's Intentions on Amount and Diligence of Makeup Application

To Enhance, or not to Enhance: The Situational Context Shapes Women's Intentions on Amount and Diligence of Makeup Application

Trends in eyebrow makeup after COVID‐19 and long‐COVID era

A Comparison of Self-Perceived Oral and Facial Esthetics in Patients After Lip Repositioning Surgery With Modified and Conventional Techniques

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