The contribution of website design to the generation of tourist destination image: The moderating effect of involvement

Rodríguez-Molina, M.; Frías‐Jamilena, Dolores M.; Castañeda, J. Alberto

doi:10.1016/j.tourman.2014.10.001

Cited by 107 publications

(85 citation statements)

References 99 publications

(141 reference statements)

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“…Then later the airlines and travel agencies began to work together to make airline ticket booking extended to travel agents [11]; then the hotel also began to follow up, and began to develop hotel reservation and valueadded services, etc. [12]; the internet-based tourism marketing developed on this basis has become the first topic of Internet tourism research [13]; slightly different from China, in the study of Internet and tourism abroad, more attention is paid to how tourism enterprises can attract more tourists through the Internet and provide better services for them [14], such as research on the design of tourism website page [15], research on the function setting of tourism website [16]. In the study of the pricing model adopted to the tourists, the researchers found that the tourism enterprises usually adopt Merchant mode and Agency mode, that is, customer bids and quick transactions, which are generally interpreted as the transaction mode where the consumer gives the price and attribute of the commodity, and the enterprise decides whether to accept such conditions and provide the service [17]; in the macro aspect, Sahut J M discusses the pricing strategy of the tourism industry from the Internet [18].…”

Section: Literature Reviewmentioning

confidence: 99%

Internet Thinking and Reengineering Strategy of Traditional Tourism Enterprises

Su¹

2018

Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)

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Section: Literature Reviewmentioning

confidence: 99%

Internet Thinking and Reengineering Strategy of Traditional Tourism Enterprises

Su¹

2018

Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)

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“…The official website of the DMO impacts the overall destination image to a greater extent compared to websites of travel agents and other business partners (Choi, Lehto, & Morrison, 2007). A well planned official website positively influences the overall destination image (Jeong et al, 2012;Rodríguez-Molina et al, 2015), even helping to overcome cultural barriers (Moura, Gnoth, & Deans, 2014) and inciting a higher intention to visit (Chung, Lee, Lee & Koo, 2015). However, Del Vasto-Terrientes et al (2015) suggest that three parameters should generally be improved: official website, usability, accessibility, and destination brand image.…”

Section: Social Media and Official Websites Relevance In Destination mentioning

confidence: 99%

“…Destination image is a variable which positively influences tourist destination, impacting first and subsequent trips (Baloglu & McCleary, 1999;Beerli & Martin;2004;Rodríguez-Molina, Frías-Jamilena, & Castañeda-García, 2015;Tan & Wu, 2016). The image is defined as a mental representation, a set of beliefs, ideas, and impressions that people have of a destination (Crompton 1979).…”

Section: Introductionmentioning

confidence: 99%

Destination Image on the DMO's Platforms: Official Website and Social Media

Molinillo

Liébana‐Cabanillas

Anaya‐Sánchez

2017

TMS

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Tourists usually configure and develop ideas about possible destinations based on information previously gathered from both social media and the official web of the destination management organization (DMO). In spite of the relevance of said information sources, there have not been many studies evaluating how these different sources influence the destination image. This research proposes a model intended to explain the image creation process of a destination taking into account both the DMO's online platforms and the perceived psychological distance. The proposed model is tested with an empirical study including a questionnaire which collects data from 264 participants. The validity of the model is reviewed through PLS analysis. Results show that the psychological distance does not influence the overall destination image. In addition, the overall destination image can be estimated to a larger extent when tourists approach social media as their main source of information. Implications and conclusions are discussed.Keywords: Destination image, psychological distance, tourism website, social media, DMO. ResumenLos turistas se forman una imagen del destino teniendo en cuenta la información recibida a través de canales como los medios sociales y la web oficial de la Organización Gestora del Destino (OGD). A pesar de la relevancia de estos canales pocos trabajos han analizado las posibles diferencias en su influencia en la formación de la imagen. Adicionalmente, el efecto de la distancia psicológica en el proceso de construcción de la imagen del destino no ha sido suficientemente evaluado en un contexto online. En esta investigación se propone un modelo para explicar la formación de la imagen del destino en función de la fuente de información online empleada y de la distancia psicológica percibida. El modelo propuesto es contrastado con un estudio empírico con 264 encuestados, mediante un análisis PLS. Los resultados muestran que la distancia psicológica no influye en la imagen global del destino. Además, la imagen global del destino puede estimarse en mayor medida cuando los turistas abordan los medios sociales como su principal fuente de información. Se discuten las implicaciones y las conclusiones.Palabras clave: Imagen del destino, distancia psicológica, sitio web oficial de turismo, medios sociales, OGD.

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“…Some researchers about the travel websites have focused on analysing the operation of the website in terms of accessibility and content (e.g., Bai et al, 2008; Tang and Jang, 2008; Loda et al, 2009; Woodside et al, 2011; Rodríguez-Molina et al, 2015). Their results have shown that website design and Internet marketing features contribute to an effective delivery of messages, quality of products and services, and brand image.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Previous studies about consumer behavior have tried to understand how the operating the processing of information is, what variables can become crucial and which formats, means, or arguments are the most persuasive (Rodríguez-Molina et al, 2015). Girard and Gartner (1993) stated that best way to appreciate a destination is to visit it.…”

Section: Introductionmentioning

confidence: 99%

Differences of Perceived Image Generated through the Web Site: Empirical Evidence Obtained in Spanish Destinations

2016

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In this paper, a study of the perceived destination image created by promotional Web Pages is expounded in an attempt to identify their differences as generators of destination image in the consumers' mind. Specifically, it seeks to analyse whether the web sites of different Spanish regions improve the image that consumers have of the destination, identifying their main dimensions and analysing its effect on satisfaction and intentions of the future behavior of potential visitors. To achieve these objectives and verify the hypotheses, a laboratory experiment was performed, where it was determined what changes are produced in the tourist's previous image after browsing the tourist webs of three different regions. Moreover, it analyses the differences in the effect of the perceived image on satisfaction and potential visitors' future behavioral intentions. The results obtained enable us to identify differences in the composition of the perceived image according to the destination, while confirming the significant effect of different perceived image dimensions regarding satisfaction. The results allow managers to gain a better understanding of the effectiveness of their sites from a consumer perspective as well as suggestions to follow in order to achieve greater efficiency in their communication actions in order to improve the motivation of visitors to go to the destination.

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The contribution of website design to the generation of tourist destination image: The moderating effect of involvement

Cited by 107 publications

References 99 publications

Internet Thinking and Reengineering Strategy of Traditional Tourism Enterprises

Internet Thinking and Reengineering Strategy of Traditional Tourism Enterprises

Destination Image on the DMO's Platforms: Official Website and Social Media

Differences of Perceived Image Generated through the Web Site: Empirical Evidence Obtained in Spanish Destinations

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