Since 2003 the European Space Agency (ESA) has promoted studies for the preparation of a "Next Generation Gravity Mission" (provisionally called NGGM) with the objective of measuring the temporal variations of the Earth gravity field over a long time span with unprecedented spatial and temporal resolutions. This mission will have huge impacts on many scientific disciplines based on the study of geophysical phenomena involving the redistribution and transportation of mass (e.g. geodesy, hydrology, ocean circulation) within the complex Earth system. To accomplish its objectives, the NGGM mission requires a number of innovations, both at technological level and on the control side, if compared to GOCE and GRACE missions. Therefore, it is presented an overview of the latest results of the ongoing "Consolidation of the system concept for the Next Generation Gravity Mission" study, carried out by Thales Alenia Space Italia (TAS-I) for the European Space Agency. This paper focuses on the NGGM mission challenges, with a particular care to the relevant system and AOCS technological innovations: the guidance, navigation and control design is provided, in its latest version, for the science phase of the NGGM mission. The model-based control unit is organized in a hierarchical way, where the "drag-free" control plays the role of a wide-band inner loop, and orbit/formation and attitude/pointing controls are narrow band outer loops. The relevant state equations were converted to discrete time providing the embedded model, a part of the control unit: the state predictor, control law, and reference generator were built on and interfaced to the embedded model. Simulated results, via a highfidelity simulator, prove the concept validity and show that the control performances are in agreement with the mission requirements. Indeed, the control strategy is shown to be capable of keeping the attitude and formation variables stable within the required boundaries, all over the 11-year mission, through a very fine and low thrust authority.