“…For example, research exploring adherence to asthma medication concluded that patients are more likely to take their medication if their beliefs about the cause of their problem are consistent with their beliefs about its treatment (Horne, 1997;Horne and Weinman, 1999;2002). Similarly, from a study of successful weight loss and maintenance, Ogden (2000) concluded that the 'success stories' were more likely to believe that behaviour was central to both the cause and 4 solution of their weight problem. Furthermore, consistent beliefs about causes and solutions have also been reported to relate to the effectiveness of weight loss medication (Ogden and Sidhu, 2006), uptake of rehabilitation following heart attack (Petrie et al, 1996) and sustained changes in diet, smoking and exercise behaviours (Ogden and Hills, in press).…”