“…Based on the literature, we adopt the Big Five personality traits—Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism—as the theoretical framework. Prior studies built theoretically meaningful associations between Big Five personality traits and important life outcomes (Block, 1995), friendship and development (Harris & Vazire, 2016), current political information as relayed by domestic modern media (Zhao, 2022), occupational stress and job satisfaction (Petasis & Economides, 2020), social sustainability (Arpaci et al, 2022), social styles (Chung, 2017), relationship with a virtual environment (Sung et al, 2011), sex differences among adolescents (Abdel‐Khalek, 2019) and acceptance of social networking (Rosen & Kluemper, 2008). We applied the Big Five personality traits to gain an understanding of adoption behavior.…”