The Cost of Managing Intangibles in Global Markets

City Branding and Local SMEs: A Smart Specialisation Perspective

“…An outward orientation of the smart specialisation policy process is deemed complementary to an analysis of regional assets and internal connections, so that there is a need to reflect on the position of the regional economy and its actors in global value chains (Bellini, Grillo 2012). As this paper will argue, there is a soft dimension to take into account as regards the positioning of products and processes and their path of differentiation and innovation, in line with the strengthening imperatives of intangible assets management imposed by an enlarging competition breadth and an inter-dependence of markets that facilitates comparison across companies, supplies and investments (Corniani 2010). High degrees of sophistication of corporate intangible assets are, in fact, fundamental condition for success in global markets (Brondoni 2010).…”

Stakeholder Orientation and Corporate Reputation: A Quantitative Study on US Companies

“…Political economy, public opinion and managerial literature have started to be concerned with the developmental consequences of value chain disaggregation, pointing out to the need for and competitive benefits of voluntarily integrating social and environmental issues into corporate strategy and business operations . It is not by chance that responsible behavior is consistently emerging as a compelling factor in the public's evaluation of reputation (Corniani 2010;Schnietz, Epstein 2005). As a consequence, in an increasingly competitive market, managers are confronting themselves with balancing financial viability with solid corporate social responsibility (CSR, hereafter) commitment (Lambin 2009).…”

Ouverture de ‘Global Networks and Local Development-1’

“…Then, responding to this information at each level, supplier can deliver immediately the exact quantity of products towards the upstream along the supply chain. As a result, global production networks obtain an immediate response to changes in customers' demand as well as minimize inefficiencies in inventory management (Corniani 2010).…”