“…Historically, the practice of medicine tended to be about the healing process, and the personal connection between the patient and the physician (Dranove, 2009). With the advent of medical and information technologies and complex networked landscapes of providers, hospitals, physician offices, insurance companies, and accountable care organizations, this personal touch has by and large become missing from health care practice (Lown, Rosen, & Marttila, 2011; Toll, 2012). Notions of efficiency and standardization have become central in many large hospital systems, and govern remuneration structures, much like they would in a traditional commercial setting, such as a manufacturing company (Starr, 1982).…”