Corporate planners acknowledge that productivity is directly related to employee mental health. This recognition is reflected by the recent upsurge of corporate in‐house, human resource programs. Although their latent function may be economic rather than humanitarian, these programs nevertheless provide psychological assistance for problems considered to be normal episodes of human development. Counseling psychologists may be the best equipped to work with a corporate clientele because, unlike the clinician, the counselor is trained to work with healthy, instead of disturbed, personalities. Most of the developmental crises encountered by the corporate psychologist are associated with stress, midlife, or career development.