The country of origin effect on consumer purchase intention: PLS modelling

Nellikunnel, Syriac; Haldorai, Kavitha; Rahman, Abdul; Zangose, Mwanza

doi:10.1504/ijbg.2017.087219

Cited by 6 publications

(5 citation statements)

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“…Consequently, it is imperative for firms to ensure a sustained demand for their products. Customer satisfaction has been investigated in a number of research settings due to its growing importance (Faisal et Haque et al, 2020;Nellikunnel et al 2017;Nellikunnel et al, 2015;Ogiemwonyi et al, 2018;Rahman et al, 2011;Rahman et al, 2017;Rahman et al, 2018;Yi et al,2018) The four research objectives are as follows:…”

Section: Introductionmentioning

confidence: 99%

Marketing Mix Influence on Consumer Buying Behavior: A Case Study on the Cosmetics Industry

Sirajuddin,

Senathirajah,

Haque

et al. 2023

J. Professional Business Review

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Purpose: This purpose of this manuscript is to study the effect of marketing mix on consumer purchasing behaviour in the context of the Malaysian cosmetics sector. Theoretical framework: The conceptual model for this study was developed based on previous research in the field of consumer behaviour and marketing globally. The conceptual model has four variables that affects consumer purchasing behaviour Design/methodology/approach: A survey instrument in the form of a structured questionnaire was designed based on a careful review of pertinent literature. This study collected empirical data from 240 respondents of cosmetic customers. Multiple regression is used to test the significance of the research model. Findings: Promotion and location are significant predictors of consumer behaviour. Promotion and location have a substantial impact on customer purchase behaviour in the local cosmetics business, although goods and price have no significance effect Research, Practical & Social implications:The implication drawn from this study aids marketing managers to focus their resource on the key variables that consumer buying behaviour. Originality/value: This study contributes information to the academia and practitioners on marketing factors that can improve the sales performance and give the organization a competitive advantage in the marketplace.

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Section: Introductionmentioning

confidence: 99%

Marketing Mix Influence on Consumer Buying Behavior: A Case Study on the Cosmetics Industry

Sirajuddin,

Senathirajah,

Haque

et al. 2023

J. Professional Business Review

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“…For example, most GI products are agricultural products related to certain unique geographic locations (e.g., climate or nature resources), and thus, the product of origin often signals the quality of the product. As such, the place of product origin becomes an important cue in determining consumer purchasing intention (Nellikunnel et al., 2017). More importantly, geographical indication often translates to a higher price premium due to the associated quality reputation (Likoudis et al., 2016; Santeramo & Lamonaca, 2020).…”

Section: Conceptual Background and Hypothesis Developmentmentioning

confidence: 99%

Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership

Zhang

Wang

Liu

et al. 2022

Int J Consumer Studies

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Geographical indications (GIs) are names of regions or places associated with particular products (Menapace & Moschini, 2014). They are used as labels to convey product quality to consumers (Moschini et al., 2008;Yormirzoev et al., 2021) and to reflect product-specific attributes, reputation, and other characteristics that can be attributed to geographic origin (Niu & Wang, 2014). Accordingly, the product named by the geographical name refers to the geographical indication product (GI product). Some examples of GI products, as listed in the World Intellectual Property Organization (https:// www.wipo.int/geo_indic ation s/en/), include Switzerland's Gruyère cheese, Mexico's tequila, Georgian wine, and more specific regional products such as Pinggu peaches (the Pinggu district north of Beijing, China) and Roquefort cheese (the Roquefort-sur-Soulzon region of France). Because of their historical heritage or unique geographic locations, GI products often suggest high-quality clues to consumers and thus possess good market credibility and appeal (Niu & Wang, 2014). Consequently, consumers use geographic origin tags as an important signal of product quality to reduce search costs and purchase risks (Li et al., 2017).The importance of GI products to local/regional economic development is well recognized as GI products usually have a higher market demand and are sold at higher prices than non-GI products

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“…In the study conducted by Byju and Srinivasulu (2014), indicated that responsiveness indeed have a significant influence on customer satisfaction. As responsiveness is in the hands of the service providers or the customer contact staffs which eventually lead to greater personalised services (Rahman et. al., 2017) leading to greater customer satisfaction.…”

Section: Outpatient Satisfaction and Responsivenessmentioning

confidence: 99%

Opd Service Quality And Satisfaction: A Case Study Of A Private Hospital In Malaysia.

Davarajah¹,

Devasia²,

Baba³

et al. 2020

gis

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This study is to find out the customer satisfaction in the context of outpatient department services in a private hospital in Klang Valley. SERVPERF model is used to understand the depth of service quality in outpatient departments. The quantitative data is analysed using SPSS statistical tools analyse customer satisfaction in relation to the five dimensional aspects of the service quality in private hospital, namely; tangibility, reliability, responsiveness, assurance and empathy. The findings and conclusion of the study serves as guideline to the researchers and managers to design a strategic plan with an improved outpatient department services to satisfy customers’ demands. The limitations of this study is that it covers only the outpatient customers and does not cover all the private hospitals in Malaysia.

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The country of origin effect on consumer purchase intention: PLS modelling

Cited by 6 publications

References 0 publications

Marketing Mix Influence on Consumer Buying Behavior: A Case Study on the Cosmetics Industry

Marketing Mix Influence on Consumer Buying Behavior: A Case Study on the Cosmetics Industry

Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership

Opd Service Quality And Satisfaction: A Case Study Of A Private Hospital In Malaysia.

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