The Country-of-Origin Effect and Its Influence on Consumer Attitudes and Convenience Product Consideration in Durban, South Africa

Kamwendo, Andrew R.

doi:10.5901/mjss.2014.v5n23p192

Cited by 1 publication

(1 citation statement)

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“…According to many definitions of attitudes, it may be argued that a consumer's attitude determines how they evaluate a product. A variety of criteria, including the strength of the items' qualities, would drive such estimation [7].…”

Section: Literature Review Constructive Considerationmentioning

confidence: 99%

Effects of Country of Origin on Imported Cosmetics and Skincare Products in India

Shokeen¹,

Bhoyar²

2023

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The county of origin research has studied the influence of a product’s origination on a buyer’s impression. According to the literature, the country-of-origin effect would lead Indian consumers to choose domestic cosmetics and skincare goods over imported cosmetics and skincare products. Age and gender are taken into account to see how they affect the COO and other factors in the research. The study’s goal was to get 266 active surveys. SPSS 21.0 was used to analyze the data. To assess consideration, factor analysis was carried out using a t-test and a one-way ANOVA. The findings revealed a flimsy beneficial influence on Indian individuals’ views and thinking of foreign products. The study’s conceptual and pragmatic inference is proven by making suggestions for additional investigation. Cosmetics are becoming increasingly important for women and men worldwide as the need for beauty and personal care grows in modern life. This study provided an overview of the influence of extrinsic signals linked to cosmetic goods such as brand, price, and country-of-origin (COO) on female customers and the cosmetic business in Vietnam, based on papers with relevant theories and literature. The information might be used to develop a model or framework for future consumer behaviour research.

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Section: Literature Review Constructive Considerationmentioning

confidence: 99%

Effects of Country of Origin on Imported Cosmetics and Skincare Products in India

Shokeen¹,

Bhoyar²

2023

View full text Add to dashboard Cite

show abstract

The Country-of-Origin Effect and Its Influence on Consumer Attitudes and Convenience Product Consideration in Durban, South Africa

Abstract: County of origin studies have analysed the influence of the origins of a product on consumer attitudes

Cited by 1 publication

References 50 publications

Effects of Country of Origin on Imported Cosmetics and Skincare Products in India

Effects of Country of Origin on Imported Cosmetics and Skincare Products in India

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