The country–of–origin label impact on intention to consume insect-based food

Kuff, Rafaela Flores; Cheung, Thelma Lucchese; Quevedo-Silva, Filipe; Giordani, Arthur Mancilla

doi:10.1016/j.appet.2022.106355

Cited by 10 publications

(3 citation statements)

References 56 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…However, the label of the production country may also affect consumers' perception of the insect-based food product. Insect flour labeled from the US received higher expectations than other countries [13]. As such, the present study demonstrated instances of both positive and negative impacts of visual information (i.e., images) on perceptions of an insect-containing product.…”

Section: Discussion and Some Limitationssupporting

confidence: 54%

“…Insect-based food labeled from a positive image country contributes to higher quality expectations for consumers. This expectation helps to increase consumers' intention to try insect-based food [13]. In general, consumers have responded more favorably to products when the insects are not visually detectable (or "invisible") in the food, when insects are not depicted on the packaging, and when the product name does not directly identify the insect ingredient [2].…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The Impact of Information Presentation on Consumer Perceptions of Cricket-Containing Chocolate Chip Cookies

Gao,

Chonpracha,

et al. 2024

Foods

View full text Add to dashboard Cite

As a source of protein and other nutrients for a growing population, edible insect production offers environmental and sustainability advantages over traditional meat production. Although around 2 billion people consume insects worldwide, Western consumers are still reluctant to practice entomophagy, hindered largely by neophobia and negative emotions. In addition to sensory quality and safety, an informational component may be crucial to consumers’ decision making involving insect consumption. In this study, three different information types, namely text, image, and a tangible product, were used to convey information about chocolate chip cookies (CCCs) containing cricket flour. The nature of the information was related to the ingredient usage level (5%), the type of insect (cricket), nutritional values, sustainability benefits, packaging, celebrity endorsement, and/or visual appearance of an actual product. Consumers’ willingness to consume (WTC), acceptance, and purchase intent (PI) were measured in response to each informed condition. Once informed of the insect ingredient, all scores significantly (α = 0.05) dropped. The lowest WTC (1.97 ± 1.06, Text), acceptance (3.55 ± 2.23, Image), and PI (1.85 ± 1.05, Text) scores were found after identifying cricket as the insect ingredient. Compared to other informed conditions, the presentation of a real chocolate chip cookie containing insects achieved the highest scores on all affective scores (WTC: 3.4 ± 1.04, acceptance: 6.17 ± 1.89, PI: 3.07 ± 1.09). The greatest improvement in scores was observed after information about nutrition and sustainability benefits (based on ANOVA), which was more impactful for males than females (based on a t-test). Celebrity endorsement did not have a significant effect. The presentation of the actual CCC containing cricket flour (for visual observation only) significantly increased WTC, acceptance, and PI compared to presenting text and images alone. Acceptance, WTC, and certain information cues were significant predictors of PI for CCCs containing cricket flour.

show abstract

Section: Discussion and Some Limitationssupporting

confidence: 54%

Section: Introductionmentioning

confidence: 99%

The Impact of Information Presentation on Consumer Perceptions of Cricket-Containing Chocolate Chip Cookies

Gao,

Chonpracha,

et al. 2024

Foods

View full text Add to dashboard Cite

show abstract

“…For example, well-known labels have been proven to impact consumers' behavior towards insect-based food. Kuff et al (2023) [63] showed that country-of-origin labeling (COOL) had a positive effect on both intentions to consume and quality expectations of cricket flour. However, the effect on the appeal aspect, food safety perception and purchase probability of the labels did not extend to taste expectations.…”

Section: Effect Of Labels On Disgustmentioning

confidence: 99%

Packaging Communication as a Tool to Reduce Disgust with Insect-Based Foods: Effect of Informative and Visual Elements

Naranjo-Guevara,

Stroh,

Floto-Stammen

2023

Foods

View full text Add to dashboard Cite

Disgust associated with insect consumption is a significant challenge faced by the insect-based food industry. One cost-effective approach that managers can employ to increase consumer acceptance is by enhancing packaging design. The packaging represents a cheap and effective means of communication. It is also referred to as a silent seller. This study investigates the potential of packaging communication in reducing disgust towards insect-based products in Germany. In a survey, 422 participants were confronted with packaging designs representing different visual and informative elements. The results showed that images of familiar ingredients and transparent windows on the packaging are particularly effective in reducing disgust. The presence of the organic and specific Ento seals significantly increased the assumed food safety. Claims about protein content and sustainability were less effective. Cricket images had a significant impact on increasing disgust. Practical implications for managers who are seeking to address consumer resistance towards insect-based food products are discussed.

show abstract

Understanding factors determining Chinese consumer’s willingness to eat cultured meat, insect, and plant-based proteins

Rombach,

Dean,

Vriesekoop

et al. 2024

Int Rev Public Nonprofit Mark

View full text Add to dashboard Cite

The country–of–origin label impact on intention to consume insect-based food

Cited by 10 publications

References 56 publications

The Impact of Information Presentation on Consumer Perceptions of Cricket-Containing Chocolate Chip Cookies

The Impact of Information Presentation on Consumer Perceptions of Cricket-Containing Chocolate Chip Cookies

Packaging Communication as a Tool to Reduce Disgust with Insect-Based Foods: Effect of Informative and Visual Elements

Understanding factors determining Chinese consumer’s willingness to eat cultured meat, insect, and plant-based proteins

Contact Info

Product

Resources

About